The Association of Accredited Advertising Agents Singapore (4As) has named Peter Diermayr, Managing Director of Mindshare Singapore as the Chairman of the Singapore Media Awards (SMA) 2011.

With over 16 years of experience in Integrated Marketing across Europe & Asia Pacific and he has worked both client and agency side, bringing with him experience in the fields of relationship and digital marketing.

Since arriving in Singapore in the year 2000, Diermayr has held various management roles in WPP companies such as Wunderman/Y&R and BLUE. Prior to his appointment to Managing Director Mindshare Singapore, he was the client leader at Mindshare Asia Pacific operations.

While he is proven to be a well rounded marketing professional with on-the-ground working experience in over 20 countries, he holds special interest in Media and Integrated Marketing.

"I am delighted to take on the position as the SMA 2011 Chairman, which has consistently worked towards raising the awareness and recognition of great work within the Singapore media industry. I feel very honored to be a part of SMA and to help continue celebrate the best in our industry," says Diermayr.

Back for the 7th year, the Singapore Media Awards organised by the 4As gives recognition and celebrates the importance of outstanding media thinking and strategizing behind highly successful advertising campaigns.