Home About A4s Events and Programs Membership Info Resources Contact Us
News Media Center Facts & Figures Recommended Rates Award Book Links
  My4AsNews {September 2010}
   

Interview with Best of Show winner


We catch up with the team from Nanyang Technological University who scored top accolades at the Crowbar Awards 2010 for their star entry, "Epiphany". Here is what Lim Chee Harn, Han Xuemei, Wendy Cheng Wan Yan, Flora Man Tsz Kwan, Low Jinyong have to say about their win.

How does it feel to win the Crowbar Awards 2010, and what does this mean to all of you?

Winning the Crowbar Awards 2010, especially the Best of Show, was really a surprise to all of us. We were much more reserved before the Awards nights and put down our chances of winning because of the strong competition from other entries. In addition, we expected the Best of Show to go to the Best of Advertising Category - who also won last year - Thus it really came as a pleasant surprise for us.

Being the first film to win the Best of Show meant more to us. It affirmed the quality of our film and we were glad that we were able to touch the judges' hearts. We were very moved by the responses of the audience that night too, even though they have only seen the trailer.

Where do you draw inspiration from?

Prior to writing the scripts, we have watched many films in order to draw inspirations from them. Mexican Director Alejandro González Iñárritu's series of 3 films - 21grams, Amores Perros and Babel impacted us the most. Our non-linear structure of storytelling stem out from these 3 great films. However, inspiration aside, the original story idea was just a simple concept that Wendy (producer) and Xuemei (director) used during one of their Year 2 school projects.

How did you all get interested in producing films?

Passion and personal experience. Most of us are involved heavily in film and drama productions both in and out of school. Film productions are tough but the satisfaction that is derived from it is beyond the joy from winning any awards. A simple smile or moving tears from the audience means more to us. I guess these motivations are enough for us to carry on making films. You could even say that once we have begun making films, it's hard to withdraw from it!

What advice would you give to future budding creatives in the Crowbar Awards?

We can only hope that a film entry winning the Best of Show this year will encourage more film and video entries in the coming years. The rise of new media has created another dimension to the advertising industry. We need more talents in the video department and I think Crowbar can be that place where new talents can be discovered. We also encourage future creatives to develop original story ideas and put extra effort in crafting the way to tell a good story - for us, thinking out of the box is important, but sometimes it backfires and becomes overly self-indulgent on our own ideas. I would rather that we spend 7 months just to get the basic story out with the pure intention of touching the audience in the most impactful manner.

What are the team's plans for the future?

We hope we can continue to make films that we like in the future. This sounds simple yet we think it is not an easy feat. Epiphany is a film that we're really proud of because it's a collective effort of 4 young people with a common vision in our minds, and it's very seldom that you can experience that. To continue and make something better than this will be a real challenge and we're willing to take this to the next level when the opportunity arises.


 
 

News Articles

 

 

Archives

 
Copyright 2010 © Association of Accredited Advertising Agents, Singapore. All rights reserved.
Click
here to see a full copyright statement. | Terms of Use | Privacy Statement