|
Nanyang Technological University
(NTU) emerged triumphant at the Crowbar Awards
2010, as it made a clean sweep of the Best of
Show and all the Best of Category Awards. The
university also came out tops on the scoreboard
with an impressive 255 points, as LASALLE
College of the Arts followed in second place
with 215 points.
4As president Ted Choo said,
"The Crowbar Awards is an excellent example of
the industry and educational institutions coming
together to provide a platform for healthy
competition and raising the bar in creative
thinking. It's also a 'marketplace' to spot
young and bright talent for the industry."
Best of Category accolades were
awarded to the fields of Film, Photography and
Advertising, all of which became automatic
contenders for the Best of Show. There were no
winners for Design and Interactive. The winners
for the Best of Category Awards were:
|
Best of
Film |
| School |
Nanyang Technological University, Wee Kim
Wee School of Communication and
Information |
| Students |
Lim Chee Harn, Han Xuemei, Wendy Cheng Wan
Yan, Flora Man Tsz Kwan, Low Jinyong |
| Title of Entry |
Epiphany
|
| Best of
Photography |
| School |
Nanyang Technological University, School of
Art, Design and Media |
| Students |
Le Hong Phuc |
| Title of Entry |
Ethereal Visage
|
| Best of
Advertising |
|
| School |
Nanyang Technological University, Wee Kim
Wee School of Communication and
Information |
| Students |
Wang Wei Yang, Brendan Graham |
| Title of Entry |
Halo Enlist
|
| Best of
Show |
|
| School |
Nanyang Technological University, Wee Kim
Wee School of Communication and
Information |
| Students |
Lim Chee Harn, Han Xuemei, Wendy Cheng Wan
Yan, Flora Man Tsz Kwan, Low Jinyong |
| Title of
Entry |
Epiphany
|
Co-chairman Jon Loke, Head of
Art at Ogilvy Singapore said, "It's encouraging
to see more 360 through-the-line thinking from
the students. It's where our industry is heading
and they have demonstrated the ability in
adapting to the changing media landscape whilst
still being focused on coming up with the Big
Idea."
This year's Crowbar Festival
commenced with the 24-Hour Crowbar Advertising
Challenge, where 18 teams from 8 schools were
split into two tracks and were given a brief by
either Ngee Ann-Adelaide Education Centre or
Health Promotion Board to crack. Following that,
they were subjected to a presentation before a
judging panel comprising of prominent figures
hailing from the creative community. Two winning
teams from the Nanyang Academy of Fine Arts
stood out for their refreshing campaigns.
The Crowbar Awards 2010
attracted 1,000 entries from 39 schools across
the globe, spanning countries such as New
Zealand, Shanghai and Germany. Held at the
Shangri-la Hotel, the Crowbar Awards is into its
10th edition this year. In line with the theme
of this year's awards, 'The only way to get it
is to earn it," the winning teams emerged amidst
intense competition and strict judging to win
the recognition that will help further their
budding advertising career.
|
