The Media Development Authority (MDA) identified digital advertising as a key segment within the Interactive Digital Media space and will like to involve the various key industry stakeholders in a concerted effort to put the building blocks in place and for Singapore to play a definitive role as a digital leader in Southeast Asia.

Recognising the potential of this emerging trend, the Association of Accredited Agents Singapore (4As), Interactive Advertising Bureau (IAB), Institute of Advertising Singapore (IAS), Mobile Marketing Association (MMA) and Singapore Infocomm Technology Federation (SiTF) will be co-hosting the Digital Advertising Alliance & Initiatives Launch with MDA at the Genexis Theatre, Level 5, Fusionopolis on 8 September 2010, 2pm. RADM (NS) Lui Tuck Yew, Ag Minister (MICA) will be gracing the event as Guest of Honour.

The event marks the launch of the Digital Advertising Alliance, followed by sharing of industry trends and consumer best practices by the various trade associations.

Click here for the line-up and registration details.