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  My4AsNews {September 2009}

Unprecedented double-category wins for LASALLE’s Lim Si Ping


The Crowbars 2009 Awards Show marked a historical moment when Lim Si Ping from LASALLE College of the Arts scooped both the Best of Interactive and Best of Design awards, a first that an entry has won two Best of Category awards.

To top that off, she also walked away with the Best of Show award at the awards show. Her win exemplifies the versatility of student’s work across disciplines. The judges are impressed by how she “expressed herself in such a multiple level manner” and commended her “immersive and engaging story-telling” through the use of different mediums.

Organised by the Association of Accredited Advertising Agents Singapore, the Crowbar Awards is into its 9th edition this year. It is an annual platform for emerging young creatives to showcase their works and learn from their peers. Befitting to the Crowbar 2009’s tagline of “it’s your chance to shine”, this year’s entries have shown great promise of budding talents who have the potential to shine in the creative industry. Medals were given out to the top works selected from a total of 1,053 entries this year. Out of the 168 finalists, more than half were medalists. All the “Best of Category” winners from Advertising, Design, Interactive, Photography and Film are automatically contenders for the Best of Show award.

The jury panel concurred that the entries this year has shown more polish and fresh savviness with industry trends and expectations. As Desmond Tan, film director at Salt Films commented on one of the winning entries, “we felt unanimously that this is a production that is ready to be launched worldwide and you can send this to any film festival around the world.”

Commenting on the integrated entries with social media component, Head of Interactive Jury, Jeff Cheong of Tribal DDB said “I find it comforting to see that they are very in trend and in tuned with the industry.”

This year’s Crowbar Festival kicked off with the 24-Hour Advertising Challenge where 15 teams from 7 schools were given a taste of what it is like in the real advertising world. Mentored by leading creative directors, they were given 24 hours to crack the brief given by Glaxo Smith Kline. Once again, demonstrating the media savviness of today’s young talents, the winning team wowed the judges with their well thought out integrated campaign.

Topping the ranking table is Nanyang Academy of Fine Arts, followed by LASALLE College of the Arts and Nanyang Technological University. The schools are ranked based on an accumulative points system, where points are given to each award won.

Visit here for the results and ranking table.


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