Over 200 creative students and young professionals attended the recent Ad Seminar where they absorbed the experience of international creatives.

The seminar aimed to inspire new interest and greater ideas in Singapore's future creatives. The speakers gave inspiring presentations about cultural humour, emotions, innovative ideas and new technology in advertising.

Mike O'Sullivan, Creative Director of Saatchi & Saatchi New Zealand shared with the audience his journey through advertising and the lessons learnt along the way. One of Mike's golden rules is to "mess around with the channels - do something with the medium. Before you start concepting, look and see if the medium can demonstrate the proposition".

Ruth Lee, Executive Creative Director of DDB Hong Kong explained the humour in Chinese advertising compared with other countries.

Tim Wood from BMF Australia demonstrated how big ideas come with big emotions, whilst Subun Khow of BBDO Bangkok showed us B-side commercials. Khow encouraged the audience to remain optimistic, though your works do not win big awards, a sense of accomplishment is most important because you've done your best.

As the afternoon drew to a close, students sought career advice from the speakers bringing the seminar to a successful and rewarding conclusion.