The media industry’s annual Singapore Media Awards (SMA) were handed on 5 September during a Gala Dinner at The Ritz-Carlton, Millenia Singapore, with MediaCom taking home the Media Agency of the Year award.
MediaCom garnered three awards:
- Best Experiential Marketing Campaign for Nokia WiFiZone
- Best Pan Asian Campaign for Nokia Nseries: iTalentstar
- Best Youth Marketing Campaign for Nokia Nseries: iTalentstar
SMA’s highest accolade, the Grand Prix award, went to ZenithOptimedia, for its “Explore Singapore 2007” campaign. The campaign also won Best Value Media Campaign. Winners of the Grand Prix will attend the Cannes International Advertising Festival next year.
The “Explore Singapore 2007” campaign was aimed to increase visitorship to the museums amongst Singaporeans, positioning it as a leisure activity for an average Singaporean family.
The jury felt that the campaign was outstanding, smart and innovative. With a tight media budget, ZenithOptimedia developed a successful campaign that consisted of a series of advertorials, using Mark Lee as the Museum “Ambassador”, engaging taxi drivers as key tactical “ambassadors”, and creating an online platform via Photoblogging and Facebook.
16 awards were given out altogether covering 11 single and campaign categories, Media Person of the Year, Young Media Person of the Year, Media Sales Person of the Year, Grand Prix and the Media Agency of the Year.
Receiving this year’s Special Achievement Awards are:
Media Person of the Year – Pat Lim from PHD Singapore
Young Media Person of the Year - Ariane Goo from OMD Singapore
Media Sales Person of the Year – Sabrina Tan from JCDecaux
"The increased number of submissions and the caliber of the winning campaigns is a testament to the critical role that media plays in advertising,” said Gan Boon Guan, Acting SMA 2008 Chairman. “Today’s SMA winners represent the highest accomplishments in the media industry demonstrating how to create successful communication strategy and plans.”
SMA 2008 received a record of 186 entries from more than 15 agencies, making it a 6% increase. This excludes the Special Achievement Awards which was changed from entry submissions to nominations. A full list of the winners can be found at www.sma.com.sg.