In today’s troubled economy, advertisers are challenged to generate more value with less marketing dollars. Advertisers are compelled to consider options that offer accountability, measurability, and a fair return on investment, while making every dollar count.

This year’s AdAsia conference, themed “Redefining the Future,” aims to address the current situation by advocating changes for long-term stability. AdAsia 09, organised under the auspices of the Asian Federation of Advertising Associations (AFAA), will be held at the Kuala Lumpur Convention Centre from 22 – 24 October.

“The recession is only a part of the problem,” says Peter Anthony Das, Organising Chairman of AdAsia 09. “The media landscape continues to evolve with the entry of New Media platforms. Consumer behavioural patterns have also shifted dramatically with the intrusion of social networks and blogs.”

In the Asia Pacific region, advertising expenditure is expected to grow a meagre 3.2%, down from 4.6% as previously forecasted.

Delegates from AFAA 16 member countries, including Japan, India, South Korea, Indonesia, Thailand, and Singapore, will have an opportunity to get first-hand insights from seasoned industry veterans on defining the new marketing order of tomorrow.

Day One of the conference will focus on “The Age of Responsibility” highlighting how Asian brands need to behave, perform, and innovate to secure a share of the global market. Day Two will focus on “Thriving in Uncertain Times” with speakers defining some ground rules on establishing paths to success.

For registration details, please log on to www.adasia09.com or call the AdAsia hotline at +800 69 232 742.