Justin Lim and Koh Hwee Peng, Creative Directors of Grey Singapore, will chair this year’s Crowbar Awards.

Hwee and Justin were handpicked in 2004 to start up Grey’s operations in Singapore. In four short years, they have grown the agency by over 300%, adding on an impressive list of blue chip clients and countless creative accolades.

They are both responsible for the creative standards of all of Grey’s clients, such as AXA, SIM, Wyeth, F&N and Wildlife Reserves of Singapore. Through the years, their work has received commendations from the One Show, D&AD, Clio and Cannes.

Commenting on their chairmanship, Hwee and Justin said, “It's a difficult market right now. To compete, students need to have the best work in their folio. The Crowbars give budding talent a chance at success."

Launched in 2001, the Crowbar Awards highlight the best emerging talent in creative communications and design. Leading creative practitioners will judge the entries from across 6 categories – advertising, design, interactive, photography, film and the Crowbar Challenge. Entry details for the Crowbar Awards will be released shortly.