The Singapore Creative Circle Awards (CCA), the Oscar's of Singapore's creative industry, will continue to fine-tune the steps taken to maintain our reputation and the high creative standards that we have established so far.

Last year, several changes were initiated to tighten up rules to remove scam work.  Entry categories were merged and at times delete d.   Gold was made more precious by limiting one award per sub-category.  For the first time, separate ranking tables were created to recognize the growth and strength of the other creative disciplines beyond advertising.  A separate ranking table for craft was also formed to give it more recognition.  Finally the Client's Choice segment was introduced in our quest to bring the client community closer to us.

“Although we made a lot of progress last year, there is still the need to fine-tune as we move forward, particularly in the area of entry submissions and verifications, “ said Linda Locke, Chairperson of the 4As Creative Advisory Panel.

This year, the verification process will be more stringent. For example all print entries are to be verified by tear-sheets only, and all TVC and posters are to be verified by media schedule.

"The Singapore creative community looks to the Creative Circle Awards to set and maintain the highest level of creative standards for excellence in our industry,so as to be on par with international shows and tightening rules as necessary to further raise the bar and protect our reputation,” added Locke.

As the industry barometer, CCA attracts more than 1,000 entries each year. Agencies compete for recognition for the best work in advertising, design, direct marketing/promo and interactive media.

For more information on the changes, please click here