Jon & Vic, one of Singapore 's few true-blue creative teams, will be heading this year's Crowbar Awards .

Newly appointed as Creative Directors by Euro RSCG, Victor and Jon started off as a hungry young team and slowly earned their share of self-confidence. In 2002, they emerged overall winners of the first-ever Portfolio School . In 2004, they were sent by the 4As as Singapore 's representatives to the inaugural Young Creative Competition at the Asia Pacific Adfest and were jointly named the Young Creative of the Year. In the same year, they also ranked among the Top 10 Young Guns in the world. In 2005, Campaign Brief Asia lauded the duo as one of Asia 's top young creative teams, based on its creative rankings and polls among top creative directors. Along the way, their work has been recognised by the Gunn Report and Campaign UK as among the best in the world .

Things got even more interesting when world-renowned London agency Mother hired Jon & Vic as its first-ever Asian team.

Speaking on the chairmanship, Victor said, “I've always been a believer of the creative innocence and innate hunger that most young creatives seem to possess. A shot of new blood can only rejuvenate our industry with new ideas and inspirations. The Crowbars is the best showcase for aspiring creatives to unleash their talent against real-world competition. I wished it was around when we started out.”

“The Crowbars has always been the hunting ground for both students and agencies. Most of the past winners have gone on to do very well in their respective fields. It's been a great initiative from 4As and we hope more great talents from our region will be unearthed this year,” added Jon.

In giving back to the creative community, Victor and Jon have served as course tutors at AWARD School to train the next generation of creative talent. They were also invited to speak at the D&AD President's Forum in London , on the topic “Asian Creativity From The Singapore Perspective”. Victor was a judge of Integrated Advertising at last year's D&AD Awards, and Jon was one of the youngest to judge the Singapore Creative Circle Awards. Both have also served as judges at past Crowbar Awards .

Started in 2001 as a local students' creative show, the Crowbar Awards is an annual platform for emerging your creatives to showcase their best works and learn from their peers. Since 2004, the Crowbar Awards has reached beyond the boundaries of national lines to as far away as the United Kingdom .