With this first My4AsNews issue of 2008, a fresh year arrives and a celebration begins - our 60th anniversary!

As this 60th year unfolds, we hope you'll celebrate with us. Something we're looking forward to this year is the redesign of the 4As logo. We feel it is time to refresh it as we enter another era. The current logo, designed by John Hagley, has been our emblem since 1982. Next month starts the call for entries to re-design the 4As logo and we look forward to all your support and participation.

Another interesting development is the inaugural Young Creatives Competition that is set to launch in the first quarter of 2008. The winners will be sent to Cannes to represent Singapore for the Cannes Young Lions competition.

On the business front, we will soon roll out the introduction of the advisory list to provide an avenue for members to share information on delinquent clients who leave a trail of bad debts from one agency to another.

As we move along in 2008, there will be other initiatives that we will be looking at - some new and some old that we will revisit. You will hear from us and I assure you this will certainly not be the last!

On behalf of the 4As, we wish you all the best for 2008.

Happy Holidays!
Chua Bee Hong
4As Executive Director