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  My4AsNews {August 2008}
   

Singapore Media Industry’s Finest to be Commended

A total of 11 agencies will compete for the Singapore Media Award’s (SMA) top prize across various categories and the coveted Grand Prix for the best overall media campaign and Media Agency of the Year Award, which will be presented at the Awards Show at the Ritz-Carlton Millenia Singapore on 5 September.

SMA recognises and celebrates the accomplishments of Singapore’s media talent, innovation and success. It pays homage to the best and brightest in Singapore who pushed the limits of media innovation and also demonstrates how the media and media owners play an important role in the success of a well-executed advertising campaign.

This year, the organizers introduced an invitation for nominations for the Special Achievement Awards – Media Person of the Year, Young Media Person of the Year and Media Sales Person of the Year – in response to feedback received from previous years. These categories were free of entry fees and could be submitted by anyone in the industry – be it clients, media owners or agencies. Shortlisted nominees were asked to submit a detailed profile for the final judging as their credentials are an important consideration in deciding the winner.

The nominees vying for this year’s Special Achievement Awards are: Media Person of the Year - Joan Han (Mediaedge:cia) and Pat Lim (PHD Singapore); Young Media Person of the Year – Ariane Goo (OMD Singapore), Diana Lam (Mediaedge:cia), Huang Mei Fen (Mediaedge:cia) and Nirelle Goh (Starcom Media Worldwide); Media Sales Person of the Year – Eileen Chia (ACP Magazines), Janet Loh (JCDecaux) and Sabrina Tan (JCDecaux).

Now in its fourth year, senior representatives from clients, creative agencies and media owners comprise the SMA jury panel. With an increase of entries and nominations, a total of 57 judges were gathered this year.

This year, the Singapore Media Awards attracted a total 186 entries - excluding the Special Achievement Awards - an 8% increase compared to last year and the highest record since SMA started in 2005. The number of nominations for the Special Achievement Awards more than doubled the previous year’s number of entries for the same categories.

Ticket sales for the Singapore Media Awards Show are on sale now. For more details, visit www.sma.com.sg.

 
 

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