The Association of Accredited Advertising Agents Singapore (4As) is part of the newly formed Singapore Design Alliance, a network of 8 associations form the key design and design-related industry and professional associations in Singapore.

1. Association of Accredited Advertising Agents Singapore (4As)
2. Design Association of Singapore (DAS)
3. Interior Design Confederation Singapore (IDCS)
4. Singapore Furniture Industry Council (SFIC)
5. Singapore Institute of Architects (SIA)
6. Singapore Institute of Landscape Architects (SILA)
7. Singapore Institute of Planners (SIP)
8. Textile and Fashion Federation of Singapore (TAFF)

Supported by DesignSingapore, the alliance is formed by members of Industry Development Panel (IDP) who first signed an MOU in March 2009 to collaborate and co-operate on common issues confronting the design industry.

The PUSH Awards is an initiative of Singapore Design Alliance to showcase design excellence. Launched in 2009, the PUSH Awards aims to acknowledge and recognise award winners from the member associations across various design disciplines.

The name of the award, “PUSH” signifies that the pushing of design to its limit, to stretch creativity, imagination and breakthrough and reach greater height. It represents a relentless effort to ‘push’ design excellence to achieve new frontiers and new boundaries.

This year, the PUSH Awards Showcase 2010, which will feature the best works from the respective industry’s award shows, will be held at LASALLE College of the Arts on 29 June 2010.