Things were definitely tongue-in-cheek at this year’s Singapore Media Awards (SMA) held on 2nd September at Shangri-la Singapore, with more than 400 guests from the media coming together to celebrate the best media campaigns in the past year and express their “hate” towards the winners.

Sid Lim from LASALLE College of the Arts emerged victorious at the Crowbar Awards 2011 by scoring top honours as the Best of Show for his entry. "Sapporo - The Universal Language of Things".

November will be an exciting month as 4As gears up to announce to its members two events covering a variety of contemporary topics relevant to today’s evolving advertising and media landscape.

The Accredited Association of Advertising Agents (4As) Singapore is pleased to be the coordinating representative for Singapore delegates planning to attend AdAsia 2011.

4As is pleased to have on board The Media Shop as its newest member, a media neutral boutique agency providing one-stop solutions for advertising needs.