OMD Singapore hauled home a record of 5 awards. The awards they won for are:

Best Use of Digital

Best Use of Television

Best Experiential Marketing Campaign

Grand Prix

Media Agency of the Year

Coming in a close second in the medal tally ranking is Mediacom. Mindshare Singapore and PHD Singapore are tied for the third spot.

Clearly the star campaign of the year, Intel-Dell Swarm has garnered 3 awards. Highlighting one of the points that made it stood out, Jacqueline Cheong, Vice President, Marcoms of DHL Express (Singapore) said, “it was a campaign and a concept that was able to reach worldwide, it takes a lot for a campaign in itself, particularly a campaign from Singapore to have that worldwide reach.”

On this year’s entries, Lee Mun Ling, Vice President, Marketing Communications of ION Orchard commented that “they articulated their objectives and challenges very wel.. They also have very innovative media strategies.”

“It is encouraging to know that in these difficult economic times, people are still spending and engaging with the digital media, particularly the social networking sites as well as believing in the word of mouth to market your product” added James Tan, Senior Regional Marketing Communications Manager of Levi Strauss Asia Pacific Division.

Receiving this year’s Young Media Person of the Year Award is Lin Xueting from Mindshare Singapore. Peter Giakoumelos from Discovery Network Asia Pacific took home the Media Sales Person of the Year. There is no Media Person of the Year awarded this year.

Of the 176 entries received this year, 51 were shortlisted and 14 campaign awards were given out.

Category sponsors:

ACP Magazines

The AsiaOne Network

AXN Asia

CNN

MediaCorp

Moove Media

MTV Asia

Singapore Press Holdings

Starhub

Click here for the results.

About the Singapore Media Awards (SMA)

Organised by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards recognise and celebrate the accomplishments of Singapore’s media talent, innovation and success. It also demonstrates how the media and media owners play an important role in the success of a well-executed advertising campaign. For more information, visit www.sma.com.sg

About the Association of Accredited Advertising Agents Singapore (4As):
The Association of Accredited Advertising Agents Singapore was founded in 1948.   Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore.  The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry.   Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.

For more information, please visit www.4as.org.sg