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Jon Loke & Victor Ng
EURO RSCG, Singapore
Creative Directors

Jon & Vic is one of Singapore’s few true-blue creative teams.

It all started back in 2000 when Victor, fresh from graduating with an Economics degree before finally answering his creative calling, met Jon, a graduate of Visual Communications wide-eyed about advertising.

They were soon plucked by the legendary Linda Locke to work at Leo Burnett Singapore, where they had the good fortune of learning from some of the best in business like Tay Guan Hin, Ng Tian It and Goh Wee Kim.

Starting off as young creatives, Victor and Jon had to slowly earn their share of self-confidence. In 2002, they emerged overall winners of the first-ever Portfolio School organised by the Institute of Advertising Singapore. In 2004, they were jointly named the inaugural Young Creative Of The Year at Asia Pacific Adfest. In the same year, they also ranked among the Top 10 Young Guns in the world. In 2005, Campaign Brief Asia lauded the duo as one of Asia’s top young creative teams, based on its creative rankings and polls among top creative directors. Along the way, their work has been recognised by the Gunn Report and Campaign UK as among the best in the world.

Things got even more interesting when world-renowned London agency Mother hired Jon & Vic as its first-ever Asian team.

In all, they have consistently won international accolades from D&AD, One Show, Cannes, Clio and the Singapore Creative Circle Awards – on a range of key agency brands including McDonald’s, Philips, Procter & Gamble and Nippon Paint.

In giving back to the creative community, Victor and Jon have served as course tutors at AWARD School to train the next generation of creative talent. They were also invited to speak at the D&AD President’s Forum in London, on the topic “Asian Creativity From The Singapore Perspective”. Victor was a judge of Integrated Advertising at the last year’s D&AD Awards, and Jon was one of the youngest to judge the Singapore Creative Circle Awards. Both of them have also served as judges at past Crowbar Awards.

Following a successful return to Leo Burnett last year, Victor and Jon kicked off the new year by taking up the challenge of Creative Directors at Euro RSCG.

 
Graham Kelly
TBWA, Singapore
Executive Creative Director,Creative Integrator, Asia

In 1986, Graham graduated with a BSc Honours Degree in Chemistry from Edinburgh University. This proved a surprisingly good preparation for his first job in advertising - copywriter for a Dutch business-to-business agency specialising in the chemicals industry.

Realising that doing ads for consumers was a bit more fun than writing for chemical engineers, Graham joined a mainstream Dutch agency that did both advertising and direct marketing.

In 1991, Graham moved to Singapore, joining O&M Direct as a copywriter. Four years later, he moved “above-the-line” with O&M. Approximately 3 years Graham had progressed to Senior Writer.

He then advanced to Creative Director, joining Leo Burnett. Followed by TBWA Singapore, as Executive Creative Director.

Graham joined Ogilvy Interactive in July 2000 as Regional Creative Director, Asia Pacific, to oversee the build up of the regional network: Hong Kong, Tokyo, Beijing, Jakarta, Shanghai, Kuala Lumpur and Singapore.

In 2003, Graham joined Saatchi & Saatchi Singapore. His role: strengthen the agency’s through-the-line abilities.

In 2005 Graham joined BBH Japan. His brief was similar: to strengthen the agency’s creative offering across all media.

On January 15th 2007, Graham joined TBWA/Tequila as “Creative Integrator”. As such, in addition to acting as Executive Creative Director of TBWA/Tequila Singapore, Graham will help other TBWA/Tequila offices in Asia. develop an integrated creative offering.

His first major achievement at the agency was winning the global Singapore Airlines account.

Graham’s ambient, print and TV work has been awarded at shows such as: Asia-Pacific Adfest, Media Awards, The One Show, Clio, Cannes, D&AD and Communication Arts.

He has won a cross-section of all the major DM awards: Caples, Echos and the Asian Direct Marketing awards (where he has won Best of Show twice). Graham also steered Saatchi’s Singapore to joint number 1 most creative Direct Marketing agency in the world, as ranked by the WON Report ‘05. (The WON Report ranks agencies based on the number of major DM awards won).

Graham’s interactive work has been awarded at shows such as the One Show Interactive, Cannes Cyberlions, Clio Interactive and Communication Arts.

As such, he is the one of the few creatives to have achieved international recognition across all media.

 
Shawn Loo
BBH, Singapore
Interactive Media Director

Shawn spearheads the digital proliferation across the BBH Asia Pacific network as Interactive Media Director

Versed with his incisive approach towards technology, design, and popular culture, his digital campaigns have garnered international awards at the D&AD, One Show, New York Festivals, Clio, Young Guns, and accreditation as jury to the Crowbars, DM Asia and CCAs.

His portfolio includes campaigns for Levi's, American Express, DHL, IBM, Nokia, LTA, and a digital art installation for the Baume & Mercier luxury watchmaker in 2007.

Shawn has been appointed creative director at Old School, Singapore's new creative reservoir for contemporary arts and commerce.

 
Chris Lee
Asylum
Creative Director

Chris is the founder and creative director of Asylum, a creative company that comprises of a design studio, a retail store and a workshop.

Asylum is defined as an ideas company. Since its inception in 1999, they have worked on cross disciplinary projects that includes interactive design, product development, environmental & interior design, packaging, apparel design, branding, and graphic design. Their portfolio of clients include Levi's, Motorola, The Marmalade Group, Sony and Microsoft among others. Asylum is also active in the arts community doing pro-bono work for The Necessary Stage and Singapore Symphony Orchestra.

The retail store is a new addition to the company. It is a concept store selling experimental music, books on culture and design, limited edition fashion products and contemporary art from designers. The store is also a platform where designers can come together, exchange ideas and be inspired. It will play host to a series of free workshops where local and international luminaries can share their passion.

Prior to his work at Asylum, Chris headed the design division in Bartle Bogle Hegarty Asia Pacific, and Ogilvy & Mather Singapore. His work in the creative industry is recognized with international awards including The One Show, D&AD, Creative Circle Awards, NY Art Directors Club, NY Type Directors Club, Graphis, Communication Arts, IDN Awards and Asian Media Advertising Awards.

Apart from his commercial work Chris is also very active in the design education in Asia, he guest lectures and has given talks to design universities and conferences in Asia.

Roy Poh
Beautiful
Creative Director

Roy Poh was one of the creative directors and founders of Kinetic, one of the most highly-awarded agencies in the region. After 7 years in Kinetic, many of his projects have been featured in renowned industry periodicals. Roy has proven that good work need not be given up just to survive in today's market with awards like D&AD, Oneshow, Art Director's Club, Cannes, Clio, YoungGuns, Communication Arts, Singapore Creative Circle Awards, Singapore Designers Award and many more.

Roy has also been invited to judge at both international and local award shows like the Australia YoungGuns Design & Advertising award, the Singapore Crowbar Student Design award, the Singapore Creative Circle Award, Young Asian Designers Award and most recently he judged for the D&AD Global Award in London. And he is nominated by IAS as 15 most influential Creative Directors in Singapore for 2006 and 2007.

He is currently the creative director and founder of Beautiful. His new creative shop.

 
Sebastian Tan
The Shooting Gallery, Singapore
Group Managing Director


Sebastian entered the market as a fresh-eyed art student. A much sought after photographer and director today, Sebastian has been known to be a maverick possessing a unique and effective blend of creativity, fiery passion and foresight.

Never giving up his dream of becoming an art director one day, he showed gritty persistence and imagination in his first stint as a photographer’s assistant. Even while he was constantly kept busy by the demands of his job, he honed the skills of the trade from the bottom up. However, it was because of a minor setback that opened a door of opportunity for him to crystallise something more ambitious.

Laid off and armed with only a 35mm camera, a couple of lenses and the proceeds from the sale of his car, The Shooting Gallery was born in 1987 out of his necessity to survive.

Perhaps one of the few things that The Shooting Gallery of today had in common with its humble roots is the professionalism of Sebastian and his crew. A diversified and major player in print and television commercial production, the brainchild has expanded to include production subsidiaries and dedicated digital imaging facilities, Wishing Well The Imaging Station. The collective enterprise has bagged numerous local and international awards, secured long-term deals with major clients and teamed up with top-class professionals from around the world.

To date, Shooting Gallery Asia is a collective of 12 companies with offices and studios in Malaysia, Indonesia Vietnam and New Zealand, and growing.

The latest being Artison, a production design business to support and add value to the film-making industry in the region.

Sebastian also sits on the advisory council of Temasek Polytechnic’s School of Design and Nanyang Academy of Fine Arts’ curriculum advisory committee.

He had also served and judged in various Award Shows like, the Creative Circle Awards, The Hall Of Fame Awards, The Crowbars, The Phoenix, The Kodak Gongs, The Asian Television Awards, The Apollo and many more. He had himself been recently awarded the Spirit of Enterprise, 2007.
With a gleaming 15,000 sq feet headquarters sprawling at Brilliant Building, Sebastian has much to be proud of his achievement. But he still remains the same simple and humble visionary, with no airs at all, persuading clients not just with the depth of his views but also the expertise of his direction.

 

Rennie Gomes
Yellow Box Studios, Singapore
Managing Director

Rennie is one of the key founders and Managing Director of Yellow Box Studios in Singapore. Essentially a music and sound Design Audio House, Yellow Box is has been at the cutting edge of audio for some of the best commercials and films to come out of Asia.

If Yellow Box had a backbone, in the metaphorical sense, it would be in the form of Rennie Gomes. He wears several professional hats and is the Managing Director of the Company as well. As a composer, sound designer and audio engineer, Rennie has had 20 years of experience in audio-post production and music engineering. Best known for his edgy, experimental grooves and unconventional methods, Rennie has won several international awards for his creative sound design. Other than his utter madness for loud pulsating music, he is also known for his uncompromising passion and dogged loyalty to Zouk Club.

His award winning advertising credits include Finalist in the Sound Design category for Lexus in New York’s advertising tour de force The One Show in 1999 as well as Finalist for Best Music in a TV campaign in the prestigious D&AD 2001 for Chinese 88.com, a television campaign featuring a variety of spots, for which “Tortoise” was awarded critical recognition.

Rennie was also awarded Best Sound Design in the 2002 New York Festival for JVC, ‘Sound’, a commercial produced by The Shooting Gallery for local powerhouse, Ad Planet, featured an unusually quiet style of sound design.

Rennie also picked up a Silver for Animation and Motion graphics and a Bronze for Sound Design and Music in the Interactive Craft categories in the Creative Circles Awards 2007.

Rennie has also been a key figure in developing local film projects, being an avid follower and supporter of local films since the early beginnings. He is firmly commited to raising the level of production quality in Singapore-produced films, particularly in the area of sound design, music scoring and audio post. As a sound designer and film mixer, he is also much sought after for his inventive, unorthodox approach to cinema audio. Rennie has worked with Emmy Award winner Robert Chappel , Asia’s film stalwart Eric Khoo, and promising newcomer, director Royston Tan. Rennie’s film credits include sound design for Mee Pok Man, Twelve Storeys (Eric Khoo), Sound Design for The Long Lunch trailer (Anthony Redman), as Supervising Engineer on Talking Cock the Movie, as Audio Technical Advisor on City Sharks (Esan Sivalingam), and his best work for feature film till date, as music composer and sound designer for Royston Tan’s existential surburban portrayal of disenfranchised teenhood, Fifteen.

In November last year Rennie released his first experimental album entitles Fade to Black. This is his first commercial release.. Essentially an electronic musician Gomes has collaborated with The Observatory having helped produce their critically acclaimed 1st album and also having done remixes on two of their songs.

Gomes’s music influences range from the likes of Square Pusher, Massive Attack, DJ Krush to Air and Portishead.

 

Jonathan Tay
Jonathan Tay, Singapore
Director, Photographer

Singapore-born Jonathan Tay began his professional career in 1995, focusing mainly on fashion and editorial photography. But in the last decade his talent and client roster have grown beyond one genre to encompass just about anything the mind can fathom, specifically his own.

When viewing Jon's portfolio one is struck by the enormous creativity and technical achievement of his variegated body of work. Humor plays a pivotal role in much of Tay 's conceptual work, and he hits his mark with the bite of a seasoned comic and savage photographic eye.

Tay has won numerous awards honoring his artistic abilities and in 2001 moved to New York to further define his career as an international photographer. Since he move back to asia in 2005, Tay has been awarded 3 silvers for photography in Creative Circle Award, Best use of Photography in Adfest, a silver and a bronze for best use of photography for Media Spike, D&AD for photography, Lurzer's Archive Best 200 Photography and PDN Annual for advertising and personal photography.
Currently, Jonathan Tay has been working on regional and global job with agency in the States, London and Asia . He also recently has his first exhibition, showcasing his fine art photography work.

 
jon tay
Eric Seow
Beacon Pictures, Singapore
Founder, Photographer

Born in Singapore, Eric Seow is a well-renowned photographer who has carved out a name for himself not only at home, but throughout Asia. His creative showcase of campaign work has won numerous international awards in the past two decades.

Modest in manner coupled with a professional working ethic, Eric Seow remains the constant collaborator in every campaign he shoots. Applying a variety of techniques, ranging from a stylized fashion approach to the very real, he has been described as one of the best with the confidence of someone who knows he can get the job done.
Eric Seow is the founder of Beacon Pictures and continuously shares hisvision through his work in the advertising, design, editorial and photography industries.
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Charlie Blower
EURO RSCG, Singapore
Executive Creative Director

Charlie Blower is an award-winning integrated ECD with over 15 years experience in Asian advertising. He joined Euro RSCG Singapore after 10 years with DDB & Rapp Collins, where he oversaw work for Singapore’s largest credit card issuer, UOB, winning two Effies at the inaugural Singapore show in the process.

Charlie has worked on a variety of international and local blue chip accounts from Sony to Volvo and Raffles Hotel, even an imaginary product called “Wunderpants”, designed to prove the effectiveness of outdoor. His work has been recognized in D&AD, One show, Clio, Media, Creative Circle as well as New York Festivals. He has also served as a co-chairman of The Crowbars and been a jury member on numerous international and local award shows.

When Charlie isn’t in the agency, he’s either out on his bike or enjoying time with his two children, Matthew (12) and Sophie (9).

 
jon tay
Jagdish Ramakrishnan
BBDO, Singapore
Executive Creative Director

Jagdish Ramakrishnan, or Juggi, as people know him, is now changing his email to ‘@bbdo.com’ after eleven years of receiving mail through Saatchi Singapore.

His choppy affair with advertising began in 1990, when management-degree fresh, he signed up as an account executive at Lintas Mumbai. Realising that his advertising bread was buttered on the creative side, he badgered and haggled his way into writing. For four years he sweated out Indian advertising then emigrated to Hong Kong and Singapore, where he binned his book and started again. He was fortunate in being able to work with the big names- the Eugene Cheong, The Droga, the Davis.

Juggi has been at the top end of Campaign Brief’s creative rankings for over a decade now. Media Magazine ranks him third in Asia. The year before, the mag voted him runner-up Asian Creative Person of the year. His work picks up metal off and on, here and there — at Cannes, D&AD, The One Show, Communication Arts, Clio, Australian Award, Asia Pacific Adfest and Media Spikes. He has been in the writing section of D&AD thrice in the last 10 years, and silver-penciled in 2006. He has also banged the loud Singapore Creative Circle Gong on a few occasions.

In his spare time, Juggi is an amateur naturalist and a volunteer guide for the National Parks and the Nature Society. He is one of the founding members of ACRES, an animal welfare society which is building Singapore’s first Wildlife Rescue Centre. He is an ethical vegetarian and an ardent supporter of the Sea Shepherd Conservation Society. He petitions for the release of show-dolphins and campaigns against shark-fin soup. His interests also include running, hiking, history, geography, wine, reading and popcorn.

 
jon tay
Linda Locke
Godmother Consulting, Singapore

CEO, Creative Director

Linda graduated from Middlesex Polytechnic with an honours degree in art and design in 1976. She has worked as a designer in Hardy Amies (London) from 1976 to 1977 before returning to Singapore to work in Batey Advertising and Leo Burnett.

Linda moved to Saatchi & Saatchi as Creative Director in 1983 and in 1984 was promoted to Chief Executive Officer, whilst remaining Executive Creative Director. During her tenure, she built Saatchi from a 6-million dollar to a 100-million dollar agency.

Linda rejoined Leo Burnett in January 1997 as Chairman / Executive Creative Director of the Singapore agency and was appointed Regional Creative Director of Leo Burnett Asia Pacific the following year.

Linda has been named amongst an elite global few in Advertising Age International’s feature story ‘Women Breaking Barriers’. At the 2005 Singapore Creative Circle Awards, Linda was one of five individuals honoured with a “Champion of the Creative Circle” Award for her contributions to the industry. She is currently Chairman of the 4A’s advisory board, responsible for creative standards in Singapore and is listed as one of “15 Most Influential CDs” in a book published by the Institute of Advertising Singapore.

With extensive experience spanning three decades, Linda is a highly awarded creative with a string of accolades from local, regional and international shows – including the prestigious Gold Cannes Lion. Linda has also been a judge at Cannes, AdFest, Media Spikes, AWARD, The Kodak Gongs.

In 2007, Linda started her own consultancy, Godmother Pte Ltd, to provide brand consulting, mentoring and coaching for senior creative and management in the creative industry.

 
 
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