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Crowbar Seminar -
Speakers |
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Jon
Loke & Victor Ng
EURO RSCG, Singapore
Creative Directors |
Jon
& Vic is one of Singapore’s few
true-blue creative teams.
It all started back in 2000 when Victor,
fresh from graduating with an Economics
degree before finally answering his creative
calling, met Jon, a graduate of Visual Communications
wide-eyed about advertising.
They were soon plucked by the legendary
Linda Locke to work at Leo Burnett Singapore,
where they had the good fortune of learning
from some of the best in business like Tay
Guan Hin, Ng Tian It and Goh Wee Kim.
Starting off as young creatives, Victor
and Jon had to slowly earn their share of
self-confidence. In 2002, they emerged overall
winners of the first-ever Portfolio School
organised by the Institute of Advertising
Singapore. In 2004, they were jointly named
the inaugural Young Creative Of The Year
at Asia Pacific Adfest. In the same year,
they also ranked among the Top 10 Young
Guns in the world. In 2005, Campaign Brief
Asia lauded the duo as one of Asia’s
top young creative teams, based on its creative
rankings and polls among top creative directors.
Along the way, their work has been recognised
by the Gunn Report and Campaign UK as among
the best in the world.
Things got even more interesting when world-renowned
London agency Mother hired Jon & Vic
as its first-ever Asian team.
In all, they have consistently won international
accolades from D&AD, One Show, Cannes,
Clio and the Singapore Creative Circle Awards
– on a range of key agency brands
including McDonald’s, Philips, Procter
& Gamble and Nippon Paint.
In giving back to the creative community,
Victor and Jon have served as course tutors
at AWARD School to train the next generation
of creative talent. They were also invited
to speak at the D&AD President’s
Forum in London, on the topic “Asian
Creativity From The Singapore Perspective”.
Victor was a judge of Integrated Advertising
at the last year’s D&AD Awards,
and Jon was one of the youngest to judge
the Singapore Creative Circle Awards. Both
of them have also served as judges at past
Crowbar Awards.
Following a successful return to Leo Burnett
last year, Victor and Jon kicked off the
new year by taking up the challenge of Creative
Directors at Euro RSCG.
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Graham
Kelly
TBWA, Singapore
Executive Creative Director,Creative Integrator,
Asia
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In
1986, Graham graduated with a BSc Honours
Degree in Chemistry from Edinburgh University.
This proved a surprisingly good preparation
for his first job in advertising - copywriter
for a Dutch business-to-business agency
specialising in the chemicals industry.
Realising that doing ads for consumers was
a bit more fun than writing for chemical
engineers, Graham joined a mainstream Dutch
agency that did both advertising and direct
marketing.
In 1991, Graham moved to Singapore, joining
O&M Direct as a copywriter. Four years
later, he moved “above-the-line”
with O&M. Approximately 3 years Graham
had progressed to Senior Writer.
He then advanced to Creative Director, joining
Leo Burnett. Followed by TBWA Singapore,
as Executive Creative Director.
Graham joined Ogilvy Interactive in July
2000 as Regional Creative Director, Asia
Pacific, to oversee the build up of the
regional network: Hong Kong, Tokyo, Beijing,
Jakarta, Shanghai, Kuala Lumpur and Singapore.
In 2003, Graham joined Saatchi & Saatchi
Singapore. His role: strengthen the agency’s
through-the-line abilities.
In 2005 Graham joined BBH Japan. His brief
was similar: to strengthen the agency’s
creative offering across all media.
On January 15th 2007, Graham joined TBWA/Tequila
as “Creative Integrator”. As
such, in addition to acting as Executive
Creative Director of TBWA/Tequila Singapore,
Graham will help other TBWA/Tequila offices
in Asia. develop an integrated creative
offering.
His first major achievement at the agency
was winning the global Singapore Airlines
account.
Graham’s ambient, print and TV work
has been awarded at shows such as: Asia-Pacific
Adfest, Media Awards, The One Show, Clio,
Cannes, D&AD and Communication Arts.
He has won a cross-section of all the major
DM awards: Caples, Echos and the Asian Direct
Marketing awards (where he has won Best
of Show twice). Graham also steered Saatchi’s
Singapore to joint number 1 most creative
Direct Marketing agency in the world, as
ranked by the WON Report ‘05. (The
WON Report ranks agencies based on the number
of major DM awards won).
Graham’s interactive work has been
awarded at shows such as the One Show Interactive,
Cannes Cyberlions, Clio Interactive and
Communication Arts.
As such, he is the one of the few creatives
to have achieved international recognition
across all media.
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Shawn
Loo
BBH, Singapore
Interactive Media Director
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Shawn
spearheads the digital proliferation across
the BBH Asia Pacific network as Interactive
Media Director
Versed with his incisive approach towards
technology, design, and popular culture,
his digital campaigns have garnered international
awards at the D&AD, One Show, New York
Festivals, Clio, Young Guns, and accreditation
as jury to the Crowbars, DM Asia and CCAs.
His portfolio includes campaigns for Levi's,
American Express, DHL, IBM, Nokia, LTA,
and a digital art installation for the Baume
& Mercier luxury watchmaker in 2007.
Shawn has been appointed creative director
at Old School, Singapore's new creative
reservoir for contemporary arts and commerce.
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Chris
Lee
Asylum
Creative Director
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Chris
is the founder and creative director of
Asylum, a creative company that comprises
of a design studio, a retail store and a
workshop.
Asylum is defined as an ideas company. Since
its inception in 1999, they have worked
on cross disciplinary projects that includes
interactive design, product development,
environmental & interior design, packaging,
apparel design, branding, and graphic design.
Their portfolio of clients include Levi's,
Motorola, The Marmalade Group, Sony and
Microsoft among others. Asylum is also active
in the arts community doing pro-bono work
for The Necessary Stage and Singapore Symphony
Orchestra.
The retail store is a new addition to the
company. It is a concept store selling experimental
music, books on culture and design, limited
edition fashion products and contemporary
art from designers. The store is also a
platform where designers can come together,
exchange ideas and be inspired. It will
play host to a series of free workshops
where local and international luminaries
can share their passion.
Prior to his work at Asylum, Chris headed
the design division in Bartle Bogle Hegarty
Asia Pacific, and Ogilvy & Mather Singapore.
His work in the creative industry is recognized
with international awards including The
One Show, D&AD, Creative Circle Awards,
NY Art Directors Club, NY Type Directors
Club, Graphis, Communication Arts, IDN Awards
and Asian Media Advertising Awards.
Apart from his commercial work Chris is
also very active in the design education
in Asia, he guest lectures and has given
talks to design universities and conferences
in Asia.
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Roy
Poh
Beautiful
Creative Director
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Roy
Poh was one of the creative directors and
founders of Kinetic, one of the most highly-awarded
agencies in the region. After 7 years in
Kinetic, many of his projects have been
featured in renowned industry periodicals.
Roy has proven that good work need not be
given up just to survive in today's market
with awards like D&AD, Oneshow, Art
Director's Club, Cannes, Clio, YoungGuns,
Communication Arts, Singapore Creative Circle
Awards, Singapore Designers Award and many
more.
Roy has also been invited to judge at both
international and local award shows like
the Australia YoungGuns Design & Advertising
award, the Singapore Crowbar Student Design
award, the Singapore Creative Circle Award,
Young Asian Designers Award and most recently
he judged for the D&AD Global Award
in London. And he is nominated by IAS as
15 most influential Creative Directors in
Singapore for 2006 and 2007.
He is currently the creative director and
founder of Beautiful. His new creative shop.
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Sebastian Tan
The Shooting Gallery, Singapore
Group Managing Director
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Sebastian
entered the market as a fresh-eyed
art student. A much sought after photographer
and director today, Sebastian has
been known to be a maverick possessing
a unique and effective blend of creativity,
fiery passion and foresight.
Never giving up his dream of becoming
an art director one day, he showed
gritty persistence and imagination
in his first stint as a photographer’s
assistant. Even while he was constantly
kept busy by the demands of his job,
he honed the skills of the trade from
the bottom up. However, it was because
of a minor setback that opened a door
of opportunity for him to crystallise
something more ambitious.
Laid off and armed with only a 35mm
camera, a couple of lenses and the
proceeds from the sale of his car,
The Shooting Gallery was born in 1987
out of his necessity to survive.
Perhaps one of the few things that
The Shooting Gallery of today had
in common with its humble roots is
the professionalism of Sebastian and
his crew. A diversified and major
player in print and television commercial
production, the brainchild has expanded
to include production subsidiaries
and dedicated digital imaging facilities,
Wishing Well The Imaging Station.
The collective enterprise has bagged
numerous local and international awards,
secured long-term deals with major
clients and teamed up with top-class
professionals from around the world.
To date, Shooting Gallery Asia is
a collective of 12 companies with
offices and studios in Malaysia, Indonesia
Vietnam and New Zealand, and growing.
The latest being Artison, a production
design business to support and add
value to the film-making industry
in the region.
Sebastian also sits on the advisory
council of Temasek Polytechnic’s
School of Design and Nanyang Academy
of Fine Arts’ curriculum advisory
committee.
He had also served and judged in various
Award Shows like, the Creative Circle
Awards, The Hall Of Fame Awards, The
Crowbars, The Phoenix, The Kodak Gongs,
The Asian Television Awards, The Apollo
and many more. He had himself been
recently awarded the Spirit of Enterprise,
2007.
With a gleaming 15,000 sq feet headquarters
sprawling at Brilliant Building, Sebastian
has much to be proud of his achievement.
But he still remains the same simple
and humble visionary, with no airs
at all, persuading clients not just
with the depth of his views but also
the expertise of his direction.
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Rennie Gomes
Yellow Box Studios, Singapore
Managing Director
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Rennie
is one of the key founders and Managing
Director of Yellow Box Studios in Singapore.
Essentially a music and sound Design Audio
House, Yellow Box is has been at the cutting
edge of audio for some of the best commercials
and films to come out of Asia.
If Yellow Box had a backbone, in the metaphorical
sense, it would be in the form of Rennie
Gomes. He wears several professional hats
and is the Managing Director of the Company
as well. As a composer, sound designer and
audio engineer, Rennie has had 20 years
of experience in audio-post production and
music engineering. Best known for his edgy,
experimental grooves and unconventional
methods, Rennie has won several international
awards for his creative sound design. Other
than his utter madness for loud pulsating
music, he is also known for his uncompromising
passion and dogged loyalty to Zouk Club.
His award winning advertising credits include
Finalist in the Sound Design category for
Lexus in New York’s advertising tour
de force The One Show in 1999 as well as
Finalist for Best Music in a TV campaign
in the prestigious D&AD 2001 for Chinese
88.com, a television campaign featuring
a variety of spots, for which “Tortoise”
was awarded critical recognition.
Rennie was also awarded Best Sound Design
in the 2002 New York Festival for JVC, ‘Sound’,
a commercial produced by The Shooting Gallery
for local powerhouse, Ad Planet, featured
an unusually quiet style of sound design.
Rennie also picked up a Silver for Animation
and Motion graphics and a Bronze for Sound
Design and Music in the Interactive Craft
categories in the Creative Circles Awards
2007.
Rennie has also been a key figure in developing
local film projects, being an avid follower
and supporter of local films since the early
beginnings. He is firmly commited to raising
the level of production quality in Singapore-produced
films, particularly in the area of sound
design, music scoring and audio post. As
a sound designer and film mixer, he is also
much sought after for his inventive, unorthodox
approach to cinema audio. Rennie has worked
with Emmy Award winner Robert Chappel ,
Asia’s film stalwart Eric Khoo, and
promising newcomer, director Royston Tan.
Rennie’s film credits include sound
design for Mee Pok Man, Twelve Storeys (Eric
Khoo), Sound Design for The Long Lunch trailer
(Anthony Redman), as Supervising Engineer
on Talking Cock the Movie, as Audio Technical
Advisor on City Sharks (Esan Sivalingam),
and his best work for feature film till
date, as music composer and sound designer
for Royston Tan’s existential surburban
portrayal of disenfranchised teenhood, Fifteen.
In November last year Rennie released his
first experimental album entitles Fade to
Black. This is his first commercial release..
Essentially an electronic musician Gomes
has collaborated with The Observatory having
helped produce their critically acclaimed
1st album and also having done remixes on
two of their songs.
Gomes’s music influences range from
the likes of Square Pusher, Massive Attack,
DJ Krush to Air and Portishead.
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Jonathan Tay
Jonathan Tay, Singapore
Director, Photographer
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Singapore-born
Jonathan Tay began his professional career
in 1995, focusing mainly on fashion and
editorial photography. But in the last decade
his talent and client roster have grown
beyond one genre to encompass just about
anything the mind can fathom, specifically
his own.
When viewing Jon's portfolio one is struck
by the enormous creativity and technical
achievement of his variegated body of work.
Humor plays a pivotal role in much of Tay
's conceptual work, and he hits his mark
with the bite of a seasoned comic and savage
photographic eye.
Tay has won numerous awards honoring his
artistic abilities and in 2001 moved to
New York to further define his career as
an international photographer. Since he
move back to asia in 2005, Tay has been
awarded 3 silvers for photography in Creative
Circle Award, Best use of Photography in
Adfest, a silver and a bronze for best use
of photography for Media Spike, D&AD
for photography, Lurzer's Archive Best 200
Photography and PDN Annual for advertising
and personal photography.
Currently, Jonathan Tay has been working
on regional and global job with agency in
the States, London and Asia . He also recently
has his first exhibition, showcasing his
fine art photography work.
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Eric Seow
Beacon Pictures, Singapore
Founder, Photographer
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Born in Singapore, Eric Seow is a well-renowned photographer who has carved out a name for himself not only at home, but throughout Asia. His creative showcase of campaign work has won numerous international awards in the past two decades.
Modest in manner coupled with a professional working ethic, Eric Seow remains the constant collaborator in every campaign he shoots. Applying a variety of techniques, ranging from a stylized fashion approach to the very real, he has been described as one of the best with the confidence of someone who knows he can get the job done.
Eric Seow is the founder of Beacon Pictures and continuously shares hisvision through his work in the advertising, design, editorial and photography industries.
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Charlie Blower
EURO RSCG, Singapore
Executive Creative Director
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Charlie Blower is an award-winning integrated ECD with over 15 years experience in Asian advertising. He joined Euro RSCG Singapore after 10 years with DDB & Rapp Collins, where he oversaw work for Singapore’s largest credit card issuer, UOB, winning two Effies at the inaugural Singapore show in the process.
Charlie has worked on a variety of international and local blue chip accounts from Sony to Volvo and Raffles Hotel, even an imaginary product called “Wunderpants”, designed to prove the effectiveness of outdoor. His work has been recognized in D&AD, One show, Clio, Media, Creative Circle as well as New York Festivals. He has also served as a co-chairman of The Crowbars and been a jury member on numerous international and local award shows.
When Charlie isn’t in the agency, he’s either out on his bike or enjoying time with his two children, Matthew (12) and Sophie (9). |
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Jagdish Ramakrishnan
BBDO, Singapore
Executive Creative Director
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Jagdish
Ramakrishnan, or Juggi, as people
know him, is now changing his email
to ‘@bbdo.com’ after eleven
years of receiving mail through Saatchi
Singapore.
His choppy affair with advertising
began in 1990, when management-degree
fresh, he signed up as an account
executive at Lintas Mumbai. Realising
that his advertising bread was buttered
on the creative side, he badgered
and haggled his way into writing.
For four years he sweated out Indian
advertising then emigrated to Hong
Kong and Singapore, where he binned
his book and started again. He was
fortunate in being able to work with
the big names- the Eugene Cheong,
The Droga, the Davis.
Juggi has been at the top end of Campaign
Brief’s creative rankings for
over a decade now. Media Magazine
ranks him third in Asia. The year
before, the mag voted him runner-up
Asian Creative Person of the year.
His work picks up metal off and on,
here and there — at Cannes,
D&AD, The One Show, Communication
Arts, Clio, Australian Award, Asia
Pacific Adfest and Media Spikes. He
has been in the writing section of
D&AD thrice in the last 10 years,
and silver-penciled in 2006. He has
also banged the loud Singapore Creative
Circle Gong on a few occasions.
In his spare time, Juggi is an amateur
naturalist and a volunteer guide for
the National Parks and the Nature
Society. He is one of the founding
members of ACRES, an animal welfare
society which is building Singapore’s
first Wildlife Rescue Centre. He is
an ethical vegetarian and an ardent
supporter of the Sea Shepherd Conservation
Society. He petitions for the release
of show-dolphins and campaigns against
shark-fin soup. His interests also
include running, hiking, history,
geography, wine, reading and popcorn.
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Linda Locke
Godmother Consulting, Singapore
CEO, Creative Director
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Linda
graduated from Middlesex Polytechnic
with an honours degree in art and
design in 1976. She has worked as
a designer in Hardy Amies (London)
from 1976 to 1977 before returning
to Singapore to work in Batey Advertising
and Leo Burnett.
Linda moved to Saatchi & Saatchi
as Creative Director in 1983 and in
1984 was promoted to Chief Executive
Officer, whilst remaining Executive
Creative Director. During her tenure,
she built Saatchi from a 6-million
dollar to a 100-million dollar agency.
Linda rejoined Leo Burnett in January
1997 as Chairman / Executive Creative
Director of the Singapore agency and
was appointed Regional Creative Director
of Leo Burnett Asia Pacific the following
year.
Linda has been named amongst an elite
global few in Advertising Age International’s
feature story ‘Women Breaking
Barriers’. At the 2005 Singapore
Creative Circle Awards, Linda was
one of five individuals honoured with
a “Champion of the Creative
Circle” Award for her contributions
to the industry. She is currently
Chairman of the 4A’s advisory
board, responsible for creative standards
in Singapore and is listed as one
of “15 Most Influential CDs”
in a book published by the Institute
of Advertising Singapore.
With extensive experience spanning
three decades, Linda is a highly awarded
creative with a string of accolades
from local, regional and international
shows – including the prestigious
Gold Cannes Lion. Linda has also been
a judge at Cannes, AdFest, Media Spikes,
AWARD, The Kodak Gongs.
In 2007, Linda started her own consultancy,
Godmother Pte Ltd, to provide brand
consulting, mentoring and coaching
for senior creative and management
in the creative industry.
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