Hwee began her career as a Graphic Designer in 1991 after graduating from Nanyang Academy of Fine Arts. After some years in publishing, she packed her bags for Melbourne and obtained a BA in Advertising from RMIT.

Upon returning to Singapore, she worked as an Art Director at Batey, TBWA, Leo Burnett and Ogilvy. In 2004, she was headhunted to start up Grey’s operations in Singapore. In four short years, Hwee and her partner, Justin Lim, have grown the agency by over 300%, adding on an impressive list of blue chip clients and creative accolades as well.

Hwee is responsible for the creative standards of all of Grey’s clients, such as AXA, SIM, Wyeth, F&N and Wildlife Reserves of Singapore. Through the years, her work has received commendations from the One Show, D&AD, Clio and Cannes.

If she’s not working away in the office, you can find Hwee at the driving range or peddling her rented bike along East Coast.

Justin joined Ogilvy & Mather as a copywriter after obtaining his MA in Mass Communications. Very soon after, he was voted ‘Best Young Writer’ at the Singapore Creative Circle Awards.

In 2004, after nearly a decade with Ogilvy, Justin was handpicked together with his partner, Koh Hwee Peng, to start up Grey’s operations in Singapore. In four short years, they have grown the agency by over 300%, winning an impressive list of new clients and countless creative accolades.

Justin’s work has been acclaimed by the One Show, D&AD, Communication Arts and Cannes. Apart from work, Justin can be found in church or in the outdoors on his bike.

Born in Melbourne and raised by computers, Adrian works as an art director on the 4th floor of a rather sunny and cheerful office (Ogilvy Singapore) where he works on clients like Coke, Ben & Jerry's, FHM, Dove and Nike. Working across a wide range of disciplines, he's acquired many useful skills like 360 butterfly-matrix thinking, finding things on his desk (a close replica of the internet) and drinking coffee without milk or sugar.  

During his 3 years in Advertising, Adrian’s lucky to have been awarded several industry prizes including: 2 Gold lions, a D&AD Yellow Pencil, 3 One Show Gold Pencils, 2 silver Clios, 14 naked-winged-men (courtesy of the London International Awards).

In his free time Adrian likes to spend hours deciding between comic book titles and trousers for his Rockband avatar.

Since young, Sheng Jin aspired to be an architect. As a kid, he’d cut up cardboard boxes to build toy castles. But en route to his ambition, he was lured by advertising and traded in his scissors for markers.

He is currently an art director with McCann Erickson Singapore and has worked on clients like HSBC, MasterCard, MayBank, KFC, Nestlé, Panasonic, Sony Ericsson and Unilever over the last few years.

His works are regularly rejected but some were lucky enough to be recognised by D&AD, One Show, Clio, Communication Arts, Art Directors Club, Young Guns, Adfest, Spikes and CCA. He is also fortunate to have garnered three gold lions at Cannes (two of which are Singapore’s first golds in Promo and Design).

He spends his free time as a computer game villain slashing up humans.

Edward lived and worked in Malaysia all his life. That is, until Jan 2007 when he decided to cross the border with his wife and their 4-month old baby.

In Singapore, he worked with creative people from many different countries and this has somewhat shaped his current worldview. Mainly, that Australians are loud, the English are football hooligans but donít mind the occasional cup of tea, the Indians are almost always into cricket or politics, and the locals Ö well, heís forgiven them.

His work can be found in the Guinness World Record book (look up worldís largest ant farm habitat), and has been featured as case studies in Jim Aitchisonís Cutting Edge Advertising series. Most of the time, however, his ads end up as fish wrapper in wet markets around Singapore.

Edward is learning (unsuccessfully) how to be a father to his now 2 and a half year old son, and is hoping to make another baby (or two) in his spare time.

Jay Phua has written radio dramas, liner notes, classifieds, best man speeches, apologies, thank-you notes, birthday greetings (mostly belated), instructions to operating a vacuum cleaner, confessions, teen ballads, fast food menus, dating tips, rock operas, and medical certificates on behalf of his doctor.

Some of which have been recognised by the One Show, D&AD, Cannes, Communication Arts, and the CCA. Others are best left buried.

He plans to continue writing till the day he is able to communicate with just his deep brown eyes.

Run Run has run a long way, from the starting point of yesterday's visualiser to today's accomplished art director.
 
For her, the indefatigable spirit of a runner runs deep, and the adrenalin rush of generating ideas is constantly coursing through her blood.
 
And along the way, she has been decorated with awards and medals that run the gamut from CCA to Cannes.
 
But in true runner's spirit, she will always runs for the finish line simply because– a quitter never wins and a winner never quits.
 
Her only problem with running sometimes, is that the vodka tends to spill out of her martini glass especially when she is wearing heels.

Thomas Yang graduated from Nanyang Academy of Fine Arts in 1992 with a Diploma in Graphic Design.

For the past 12 years, Thomas has honed his skills as an Art Director at agencies such as Lowe, BBDO, O&M, M&C Saatchi and 10am Communications.

In 1998, he won the Best New Art Director award at the fiercely competitive Singapore Creative Circle Awards. Since then he has gone on to win over 200 awards at every major regional and international award shows, including D&AD, The One Show, Cannes, Clio, AdFest and The Spikes.

After joining JWT as Head of Art in 2005, he soon moved on to lead JWT as the Associate Creative Director on clients like HSBC, Bayer, SilkAir and Unilever.

He believes that great advertising can touch people life in a positive way.

It is also his passion to constantly challenge the way we look at things and to make connections that haven't been made before.

Thomas Yang is a father, a Teochew Sua Tao boy and a hardcore cyclist.

Daniel has spent the past eleven years honing his professional practice and has amassed a diverse and eclectic body of work. Spanning brand design and identity, print advertising, environmental graphics, editorial design solutions and interactive experiences.

Prior to establishing UNIT Studio as a subsidiary of Green House, he was art director for the latter where he was responsible for leading a team of graphic designers and account managers to push the envelope for both print & digital solutions. He went on to hold a senior creative position at OgilvyOne, extending his capabilities across the print & digital medium. He continues his experiences as graphic designer and art director to assist clients find innovative creative solutions to make their brands communicate effectively. 

Daniel has previously lectured at LaSalle College Of The Arts, and judged the Creative Circle & the Crowbar Awards. And as an advocate for a good tertiary design education, he has lectured and participated extensively as an external assessor for local design institutions.

Since joining Asylum in 2005, Edwin Tan has worked on projects ranging from interactive and environmental design to branding and graphic design.

Conceptualising Frolick, Loof and The White Rabbit from the very start and working with clients such as Club21 and Levi's, he has helped Asylum win numerous international awards from Communication Arts, One Show, ADC and also the local CCA.

His works have been featured in many design books and magazines.

Felix Ng is an art director and partner at SILNT.

In addition to the design studio, he started Anonymous in 2009, on which he collaborates with designers globally on cultural projects which have been shown in Tokyo, Berlin, Shanghai, Kuala Lumpur and Singapore.

In 2008, he was amongst 22 designers selected to represent Singapore at the prestigious Venice Biennale.

Born in 1974, Justin Long graduated from UNSW, Australia with a degree in Psychology. In 2005, he left regional pharmaceutical sales and began an intensive self-discipline in creativity and design.

In 2006, he founded HJGHER – a progressive inter-disciplinary and international award winning design practice with regional clients ranging from Citibank, Nikon, to Heineken.

He has been invited to participate in workshops, seminars, and exhibitions in Singapore, Japan and USA, and his self-published book, “Dear J,” received an AIGA award and resides in the Denver Art Museum. In recognition for his design ideals, he was awarded the Martell Rising Personality Award.

A co-founder of Neighbor Studio, Larry set off on his own in 2005 and has since created an eclectic body of work that is noted for its deft handling of Singapore inspired themes.

In 2008, he was part of the ‘New Wave’ exhibition by Japan's Centre for Creative Communications and represented Singapore at the Venice Biennale International Architecture Exhibition.

His work has been featured in numerous publications, including the 19th edition of the Tokyo Type Directors Club.

William Chan is the founding member of :phunk studio.

:phunk is a contemporary art and design collective based in Singapore. Described as "The Champion of Singapore's Graphic Scene" (Creative Review, UK), "Asia's hottest agency" (Computer Arts, UK), "one of the world's foremost cutting-edge design collectives" (Asia Tatler, Hong Kong) and "iconic representatives of the new wave of young Asian creators" (Get it Louder, China).

They constantly challenge the conventional notion and definition of the 'artist' and 'commercial design studio' by constantly blurring the boundaries between both, mixing Neo Pop Art ideology with Post-Modernist  design sensibilities. Their cross-disciplinary approach is best described as "an aesthetic collective consciousness" focused on experimenting with new approaches to visual expressions.

Their expansive scope of projects spans across art, design, publishing, fashion, music, film and interactive. They were awarded 'Designer of the Year' in 2007 by the President's Design Award, the highest accolade for designers in Singapore.

Zann is the co-founder of Couple. Founded in 2007, Couple's projects include print and screen graphics, packaging, way-finding systems, books and magazines.

Prior to this, Zann was the Design Director of Epigram. Her more recent awards include I.D. Annual Design Review 2009, Design Distinction; 365: AIGA Year in Design 29; Red Dot Design Award.

In addition, her work has been featured in several publications, including the Tokyo Type Directors Club 2009 Annual.

Yee Chang Kang is a Film Director with The Shooting Gallery (Singapore).

Clients that he has done TV commercials for include M1, MDA, Singapore Zoo, Bank Of China, Tiger Beer, Discovery and AXN Channels. More recently, the Mumbai India! TVC that Chang Kang directed for M1 won Best Local TVC (Gold) for Viewer's Choice 2007.

Chang Kang studied at the Anglo-Chinese School. In 1996, he graduated as the top student in his field, from Temasek Polytechnic's School Of Design - Visual Communication (Merit Award). Since then, he has been actively working in the line of production.

Film-making is his biggest passion. 2 of his short films, Good Time (2004) and Dai Bao (2005) were Finalists at The Singapore International Film Festival in their respective years. So far, his films have travelled to film festivals in Germany, Japan, New Zealand, Hong Kong, Thailand and Malaysia. With Peter Ho (2006), he has completed The Loners' Trilogy and is now working on his feature film, Sunlight Takes Over!

He hopes to tell many more quirky stories and finds film directors like Fruit Chan, Woody Allen and Todd Solondz inspiring.

Besides making his films, Chang Kang is also a singer-songwriter. A member of Compass, he has been actively writing, recording and performing his original songs, and has his songs published by Warner/Chappell Singapore.

He started his first band, The Ordinary People, back in 1987. They have 2 CD album releases, It's A Weird Existence (1993) and When Stars Collide (2000).

Chang Kang now fronts TypeWriter, an acclaimed indie-rock band in Singapore. The band is currently crafting and recording their new album Indian Head Massage.

Being an advocate of Made-in-Singapore music, Chang Kang uses local music extensively in his films.

Desmond joined Two Oceans Film Company in 2000 right after graduating from Deakin University’s Media Arts program. From that point on he spent the next 4 years working on numerous TV commercials and music videos for advertising agencies and clients such as Starhub, Tiger Beer, Nokia and Singapore Armed Forces as a Producer and as a First Assistant Director.

In 2005, he made the switch to become a Film Director and Creative Partner in Salt Films, a newly formed film-making arm of Two Oceans Film Company. Since then, he has gone on to direct commercials for OCBC, SingTel, Caltex, HL Milk and many others.

Drawing from his past experience in theatre and music and armed with a keen sense of photography and a penchant for working with and drawing performances from talents, he has risen through the ranks in a relatively short time. From winning the Best New Director at the Creative Circle Awards in 2006 as well as the Phoenix Awards in Singapore the following year, he was also Chairman of the Jury (Film Category) at the 2007 Crowbar Awards. He most recently won four silvers for Best Directing, Best Cinematography, Best Editing and Best Music at the 2008 CCA Awards and a Gold in the sports/leisure category at the Phoenix Awards. He continues to direct commercials and heads up compelling film projects such as feature films and other creative content.

Esther Chloe Masada Lee is a currently a Programming Officer at The Esplanade. Her professional interest is to develop performing arts programmes for the young; while her specialization at work is related to popular independent music in Southeast Asia.

In a former life, she was a Secondary School English Language and Literature teacher. Esther was also a founding member of the local music philanthropy group Music For Good where she was in charge of organizing shows and events.

She has a BA in English Language & Literature, as well as an MA in Mass Communications.

Jonas Ang was selected to be one of the pioneering editors of Infinite Frameworks (IFW) since its inception in 1997.

Since then IFW has grown to be one of the biggest post-house in Singapore.

With more than 10 years behind him, he has worked with many talented Creatives, Directors and Film-makers from Ad Agencies and Production Houses both locally and overseas. Being at IFW allows him to try his hands at various genres – like TVCs, Feature Films, On-Air promos, Documentaries and the occasional scam ads even! An added bonus is that some of these projects that he was involved in has garnered prestigious awards.

Jonas is a VFX Artist at IFW. Besides compositing, he is also occasionally involved in on-site supervision of scenes that requires visual effects in the post production stage.

His personal vendetta is to eradicate the much dreaded phrase - “We'll fix it in Post!”

Movie maverick Juan Foo has been involved in up to 7 films to date. He develops and packages film projects at international film markets; giving him a broad perspective on cinema.

His network within the community has given him the attribute of being the referral point for motion pictures.

Having a grounded experience in the craft has made him to be the Singaporean voice for panels and he is a curator, writer, lecturer and judge for film events.

Juan is active in business development and content development; constantly mining concepts and opportunities that are entertaining, engaging and economically viable.

This year Juan also wears another vital hat being involved with the Workforce Development Agency (WDA) as the Media Training Project Head.

At the end of '99, Little founded fFurious, a critically-acclaimed design agency with the notion that creativity should not be bound by medium.

Relentlessly multi-disciplinary, fFurious expanded the initial boundaries of graphic/ motion/ interactive design, illustration and photography to a diversity of work 10 years later that have included live video performances, art exhibitions, experimental short films, a comic series, toys and merchandise design, and most recently, interior design for an upcoming concept hotel.

Daughter of an advertising executive and mother to fraternal twins, Rachel’s development as a ‘creative’ person has been moulded by the same forces that make you and me. With over 10 years spent in the stellar, yet sacrilegious advertising industry in parallel to a career as an emerging artist who has showed at the Singapore Biennale, she often finds herself lost and confused at the demands of the colliding creative forces acting within her.

Yet it is her attempt to straddle both sides of her soul, one which seeks for a pragmatic attempt at living, and the other which urges her to aspire the ethereal, that both inspires and challenges her
contemporaries. Plagued by a strong interest in the essence of existence expressed through various forms, the medium of film has always been something close to her heart –  the singular medium that initiated her foray into both the art and creative industries.

With this singular approach, she hopes to develop and nurture young minds in order to validate her own findings about art and advertising.

I have been in Audio Post Production for ten years and am currently the executive producer for AMX Audiophiles.

I have worked on a variety of projects, including television commercials, radio commercials, websites, documentaries and television programmes.

All audio aspects of the projects are overseen by me which includes, sound design, music composition, voiceovers recommendation and casting, final mixing and up to delivery in 5.1 surround sound.

Clients I have worked with include advertising agencies (Grey, Y&R, JWT, Publicis, Saatchi&Saatchi, DDB for example), Channels (Discovery, MTV, Nickelodeon, Discovery), Production houses (Two Oceans, Saltfilms, The Shooting Gallery) Video Post production houses including Frameworks, VHQ, Digipost and Blackmagic design).

Wahyuni Hadi has programmed and curated with film festivals and organizations both locally and overseas to promote Singapore film.

Her career began in the visual arts and led her to work in an animation studio, television and at The Substation, where she substantially raised the profile of its film programme by creating some key programmes including the Asian Film Symposium and Singapore Shorts Film Festival.

She also co-founded the Fly By Night Video Challenge with filmmaker Tan Pin Pin. Wahyuni is currently a partner of Objectifs Centre for Photography and Filmmaking and Objectifs Films and the Director of the Singapore International Film Festival.

She is a graduate from LASALLE-SIA College of the Arts with a Masters in Arts and Cultural Management.

Jeff Cheong is the Head of Tribal DDB Singapore and Executive Creative Director. He works with the various disciplines in DDB and Rapp to create integrated solutions.

Under his stewardship, he has created a team of specialists who now work on through-the-line businesses like Uniqlo, Tourism Australia, CAAS, SIM and ION Orchard.

His works are recognized in Cannes, One Show Interactive, New York Festivals, Effies and locally in Creative Circle Awards and Asian Interactive Awards.

Jeff continues to apply his media-agnostic philosophy and help ideas flourish best in their medium.

Chris encountered his first computer when he was 15 and was instantly enamoured. A good education did not deter him from plunging into a job involving extensive use of computers.

He started pounding the keyboard with JWT and wandered across the lines before it became fashionable, for clients such as Nestle, Organics, TNT, SCDF, ITE and Cisco.

Five years on, he joined the DDB group where once again, lines were disregarded. Most recently he has worked on clients such as StarHub, UOB, Raffles Hotel, RSAF, Robinsons, Philips, DBS and pfingo. It is highly possible that he will continue to be in this business as long as computers are used.

Danny is currently an Art Director at XM-Asia and has done digital work across a wide variety of major brands, from Nokia, HP, Nike, HSBC, Sony, MasterCard and Diageo.

He believes that ideas doesn't necessarily have to come in the shape of a smart one-liner or a nifty banner, but instead in strange ways; a blender that blends anything, a weird fella wearing a king’s mask, a cult for crazy running fanatics, or maybe… it’s just a simple solution that fulfils the client’s objectives.

Georgina has over 7 years experience in integrated Internet marketing, website development, online media and digital advertising solutions & global campaign management.

She was hooked and motivated with the potentials of digital since Day 1.She served in client servicing roles in a local start up and XM Asia Pacific, developing online branding and marketing solutions for brands like Nokia, Nike, HP, Sony.

She is now Lead, Product Monetization in Yahoo! SEA, where she creates strategies to deliver value to advertisers and maximize revenue potential of Yahoo! products.

Jek is one of the co-founders of yolk and leads the creative team. His philosophy is that creativity is not bound by the medium, and has applied this belief across interactive projects to illustrations and animations. Casual and laid back, he keeps his work simple, fun and quirky. Always on the lookout for inspiration and ideas, he enjoys having his drinks with like-minded folks.

Over the past years, Jek has led his team to pick up numerous awards, including the Webby Awards, Creative Circle Awards, Asian Interactive Awards and Tokyo-Singapore DigiCon6+2. His work has also been screened at the Animation Film Festival in Latvia and Singapore.

Renjie is an avid interactive designer from Kilo Studio.

Deeply inspired and influenced by his peers, he is always exploring and undertaking experimental projects as he believes that such work has the potential to make breakthroughs due to its freshness.

Other than work he spends most of his free time doing digital painting and illustrations.

He is most recognised for his work ULeChang(Playground) in 2008.

Eric Seow's passion for photography began as early as his young days in school. During an interview with Elle Magazine, he shared, " It started when I 'confiscated' a plastic toy camera, from my dad, which he was selling in his shop when I was in primary school. And I was hooked. I took pictures of everything. I still have some pictures from then (some three decades ago), which is the beauty of photography; an instant in time preserved eternally".

His continual love of capturing interesting ideas is evident in his approach and dedication to create some of the most memorable works ever seen.

During the more creative periods of advertising, many years ago in Singapore, when he was just starting out, one of the jobs he worked on was the Tiger Beer Campaign.  "I had to do everything myself with just two assistants. Not having the luxury of a large crew, set builder, props manager, etc, we did every bit of the prop, the whole set, research, and so on. It was very stressful but yet at the end of it, extremely satisfying. "

Today, Eric's work continually evolves while remaining relevant and exciting. Being invited to the Crowbar Awards, he hope to bring new insights, share his experience with the younger generation and give new talent the recognition they deserve.

Eric currently resides in Singapore with his wife and two children, whom he calls his greatest achievement.

Born and raised in Singapore, Szeling didn't choose photography, photography chose him.

Szeling first picked up the camera at the tender age of four. Whilst his father was sleeping, he surreptitiously picked up the camera off the dining table and started happily snapping away.

At 21, Szeling bought his first SLR camera with his saving from part-time jobs, while studying Graphic Design at Nanyang Academy of Fine Arts.

Further studying overseas in England at the Birmingham Institute of Art & Design, has without any doubt strongly influence Szeling's aesthetic and photographic style.

Since stepping into the professional circuit at 28, Szeling’s work has gained him international recognition, winning many prestigious awards, among them includes Communication Arts, Cannes Lions, The One Show, Clio Awards, Asia-Pacific Adfest, Singapore Creative Circle Awards, and having his work showcased in Lurzer's Archive '200 Best Ad Photographers Worldwide'.

A visual craftsman in his own right, Szeling's work often shows great affiliation with mood and situational elements, telling a universal language portrayed on a photographic canvas.

Being a multifaceted photographer, Szeling seeks new grounds in bright and dashing hues of conceptual ideas, and yet respecting the traditional boundaries of media genres. His strength comes not from the lens, but in his eye.

Taking the Singapore & Asian fashion scene by storm, fashion and advertising photographer, Geoff Ang has been creating beautiful, thought provoking and edgy pictures for the past few years. A self-taught lensman, 34 year-old Geoff has been shooting since the age of 16. In 1998, he set up GEOFFSTUDIO, doing still-life photography. In 2001 he started specializing in fashion photography.

Now he is indisputably one of the most in demand fashion photographer in both the local and international arenas. His photos show his acute sense and feel of style & technique, evident in his sophisticated use of lighting, his inspired creative eye and his proficiency in digital imaging. Accolades for him include, the inaugural Singapore Fashion Awards where he won Fashion Photographer of the Year after only eight months in the fashion business as well as advertising awards in the Clio, NY Festivals, The One Show, Indonesian Advertising Awards and the London International Advertising Awards.

At shoots, he is a pure pleasure to work with. Unimposing yet demanding, easy-going yet focused, his demeanour belies the near manic but controlled creative energy that he injects into each and every shoot. His relentless pursuit for visual creativity has led him to directing TV commercials as a TVC Director.

After graduating from the BA Advertising and MA Communications courses at RMIT, Melbourne, Ivan ho started freelancing in design.

In 2001 he decided to concentrate in Photography and started contributing to local and regional magazines in Singapore. His work has since been associated with the youth and music culture.

Most recently, his photos of Woods & Woods have appeared alongside definitive designers Raf Simons and Hedi Slimane in 'Modern Menswear' (Hywel Davies), a book documenting the rise of menswear design in fashion. He has shot for advertising clients which include Levi's, Nike, Nokia and Unilever.

Jeremy Wong loves to take the fast track in whatever he does. Initially trained in multi-media studies and systems and armed with a degree, he turned his attention to the world of commercial photography in 2001 and has never looked back since.

Now in his late 20s, Jeremy started off as a photography assistant, where he honed his skills in the craft through the school of hard knocks and through keen observation. Gradually, he realized his preference for shooting conceptual themes and capturing images packed with emotion. His hard work paid off when a break given by the creatives rewarded him with an award at One Show in 2005.

The camaraderie of team spirit and the creative fulfillment gave him a taste of success in the competitive advertising business and his fortune began to turn. Since 2005, his commendable efforts continue to win over admirers and stake his claim as an uprising talent with awards inprestigious shows such as the Cannes Lions, D&AD, One Show, Creative Circle Awards, Adfest, Dubai Lynx and Asia Interactive Awards.

His winning streak has a lot to do with his work ethics. Jeremy believes in excelling in his chosen field, be it sports or profession. And while he now rides on the wave of good fortune, he is not one to rest on his laurels and continues to push himself in photography, where he believes that nothing is impossible. His admirers and detractors will both agree that it is hard to keep a good man down, especially one such as Jeremy.There is no shadow of doubt that Jeremy Wong is the face to look out for behind the lenses and will continue to push the boundaries in his chosen fields in the years to come.

Roy Zhang was pursuing an interior design career when he discovered photography and decided that photography was a more precise medium with which to express his ideas. Roy Zhang began work independently as an advertising photographer in 1998.

His early images were characterized by a preference for black and white film. The same year saw him begin collecting various international advertising awards for his still life work for advertising usage. His fascination for the aesthetics and of voyeurism and fashion imagery later led him to begin shooting human subjects.

Roy Zhang shifts from still life to fashion photography and portraiture with equal ingenuity and success. His rich and intense cinematic style creates beautiful narration and interaction with his viewers. His impeccable compositional control can also be found in his impromptu street scenes. Wildly versatile and with his ever evolving approach to photography, Roy Zhang continues to develop a roster of advertising and editorial clients and is constantly seeking to bring his seductive and provocative narratives to new heights.

Roy Zhang has shot for renowned graphic artist Stefan Sagmeister and had just completed an artwork for Singapore Land Authority, using photography as a medium, to be displayed permanently from year 2010 at the new Stadium MRT Station.

Sebastian entered the market as a fresh-eyed art student. Also a much sought after photographer and director today, Sebastian has been known to be a maverick possessing a unique and effective blend of creativity, fiery passion and foresight.

Never giving up his dream of becoming an art director one day, he showed gritty persistence and imagination in his first stint as a photographer’s assistant. Even while he was constantly kept busy by the demands of his job, he honed the skills of the trade from the bottom up.

Armed with only a 35mm camera, a couple of lenses and the proceeds from the sale of his car, The Shooting Gallery was born in 1987 out of his necessity to survive.

Perhaps one of the few things that The Shooting Gallery of today has in common with its humble roots is the professionalism of Sebastian and his crew. A diversified and major player in print and television commercial production, the brainchild has expanded to include production subsidiaries and dedicated digital imaging facilities, Wishing Well The Imaging Station. The collective enterprise has bagged practically every major advertising award in the world including a Gold Lion at Cannes, secured long-term deals with major clients and teamed up with top-class professionals from around the globe.

To date, Shooting Gallery Asia is a collective of 15 companies with offices and studios in Malaysia, Indonesia, Vietnam, New Zealand, The Maldives and growing.

The latest being Artison, a production design business to support and add value to the film-making industry. There’s also an office in Paris to market the group and support work from Europe.

Besides being the President of the Professional Photographers Association (Singapore), Sebastian also sits on the advisory panel of Temasek Polytechnic’s School of Design and Nanyang Academy of Fine Arts’ curriculum advisory committee. He is a member of the Singapore Workforce Development Agency’s Media & Communications Manpower Skills & Training Council.

He has also served and judged in various Award Shows like, the Creative Circle Awards, The Hall Of Fame Awards, The Crowbars, The Phoenix, The Kodak Gongs, The Asian Television Awards, The Apollo and many more. At the 2005 Creative Circle Awards, he was one of five individuals honoured with a ‘Champions of the Creative Circle Awards’ for his contributions to the industry. He has also been awarded the Spirit of Enterprise, 2007 and been named in Marketing Magazine’s ‘The Singapore 20’, a select list, identifying experts whose decisions truly impact the Singapore media scene.

With a sprawling 21,000 sq feet headquarters at Brilliant Building, Sebastian has much to be proud of his achievement. But he still remains the same simple and humble visionary, with no airs at all, persuading clients not just with the depth of his views but also the expertise of his direction.

Being an artist has always been my aspiration. I was fortunate to become a full-fledged photographer without any relevant background just after two years working as a studio assistant.

In 1997, I started my own company - Teo Studio, establishing myself as a commercial photographer, specializing in advertisement work for local and regional agencies.

Fine arts has long been my avid interest, as performing arts and visual arts are such pleasures to enjoy. It has been my constant desire to bring across fine arts into my daily photographic work. Inspirations bombard me in my everyday life and I feel that being a photographer is really thrilling and exciting.

In recent years, I have been actively participating in various local and international photographic competitions, achieving awards such as Cannes, D&AD, CA, Clio, Adfest, etc. For more details, please visit my website http://www.teostudio.com.sg