Tay Guan Hin
JWT SIngapore
Regional Executive Creative Director
Guan graduated from Art Center in Pasadena during a worldwide recession. Luckily, he found work after winning the Best of Show in LA Creative Club Student Competition. Before returning to Singapore, he took a few months off teaching English in Russia Far East, Vladivostok.
In 1998, his work formed part of the winning portfolio when AdAge named Saatchi & Saatchi Singapore “International Agency of the Year”. Under his leadership, Campaign Brief Asia ranked Leo Burnett fifth hottest agencies in the region. And ranked him as one of the region’s top ten creatives for the past 4 years and 7th in The Work 2004. Guan joined JWT in 2005 and soon was the 1st South-East Asia Creative Director to be elected to JWT Worldwide Creative Council.
His awards include Gold Lions in Cannes, D&AD, Gold Pencils in One Show, Gold Statues in Clio, AdFest, Award and Spikes. In fact, 3 campaigns are included in Gunn Report‘s top 10. Guan has judged for D&AD, One Show, AdFest, Spikes, Award in Sydney and recently in Cannes
This year, under his leadership, for the 1st time, JWT won network of the year in Adfest twice in a row 2008 and 2009. In additional, JWT Manila and Jakarta created history by bringing home Philippines’s first Gold Cannes Lion and Indonesia’s first Cannes Silver Lion. He is only the second Asian to chair the Clio Awards for print, poster, innovative media and integrated campaigns. And was appointed as Jury President for Outdoor in Adfest 2008. He’s also the first Asian to serve as D&AD’s Foreman in the poster category 2009.
Guan believes in staying close to the ground:
By giving his time to the students through workshops for young creatives in One Show China and AdFest.
By servicing in the Singapore army as a mechanic under an oily Tank.
Mentors
Alvin Yeo
Y&R Singapore
Senior Art Director
"All our dreams can come true, if we have the
courage to pursue them."
Being part of the Elite Guards unit during my National Service helped me develop a strong sense of confidence and character. Two traits that help me tackle all the demands in advertising – challenging projects and extremely tight deadlines.
I am constantly put to the test to realise my full potential as a creative individual.
At the core is my pursuit of excellence; in the way I approach problems/situations, in the way I uncover creative solutions. That helps me push my boundaries and bring out the dynamism, the energy within. And through the years, one insight emerged:
Focus on the opportunities and the pressure turns into pleasure.
Ashidiq Ghazali
BBH Singapore
Creative Director
Ashidiq joined Ogilvy in 1999 and within 3 years, made his mark by winning several international advertising awards at One Show, D&AD and Cannes. He was attached to Ogilvy One for a year in 2004 and managed to pick up a Gold at the One Show Interactive Awards for the Levi’s Reborn site.
He returned to Ogilvy Advertising and was promoted to Group Head in 2007. Working with a team, he went on to create the highly awarded FHM campaigns which placed Ogilvy Singapore at No 3 in the Cannes Festival 2007. Those campaigns went on to win the coveted CCA Gong 2 years in a row. He is currently ranked number 3 in Campaign Brief’s Creative rankings 2009. Ashidiq is now a Creative Director at BBH Singapore responsible for the Vaseline regional account and Chupa Chups Global account.
Work aside, Ashidiq devotes himself to his love for music. He has been an active DJ for more than a decade.. He now spends his time producing his own music, some of which are currently being released in UK’s underground dance circuit.
Chris Chiu
Leo Burnett Singapore
Executive Creative Director
Armed with a degree from California State University, Chris’ first job was writing radio commercials for a local station in central California.
Over the years since, Chris has had stints with JWT, DYR, Batey Ads, Impiric and of course, Leo Burnett where over the last 9 years, he’s been Executive Creative Director of the Jakarta, Bangkok and now, Singapore offices.
Along the way, he’s simultaneously been appointed Regional Creative Director for CitiGroup and Proctor & Gamble, and is currently the Regional Creative Director for FNN.
A member of the Leo Burnett Global Creative Board, Chris has had work published in Archive, Graphis, Contagious, Advertising Age and Shots among others and has had work recognized by juries from D&AD, Cannes, One Show, Clio's, New York Art Directors Club, AWARD, AdFest, Spikes, London International Advertising Awards and New York Festivals. Chris has been on multiple award juries and most notably in 2008, was a member of the Cannes Direct Lions Jury as well as Chairman of the Singapore Creative Circle Awards.
Geogary Yeo
BBDO Singapore
Senior Art Director
In 1992, after graduating with a Bachelor of Fine Arts degree from Memphis College of Arts, Greg started his advertising career as a visualizer at Bates Singapore.
Over the years since, Greg has had stints with Ogilvy twice, TBWA, Leo Burnett and of course BBDO as Senior Art Director.
Creatively, apart from having had work published in Archive, Advertising Age (US), and Shots amongst others, his portfolio has also been recognized by juries from the D&AD, Cannes, One Show, Clio’s, New York Art Directors Club, AWARD (Australia), AdFest and Media’s Asian Advertising Awards amongst others.