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  My4AsNews {June 2010}
DesignS launched to boost local designs globally

Designers from several fields, including advertising, have banded together to form DesignS, an initiative that will promote local designs globally .

4As to produce an Ad Industry Best Practice Guidebook

The 4As will be producing an Ad Industry Best Practice Guidebook which is slated for launch before early 2011. Targeted at clients and agencies, the guidebook will promote the best practices of areas such as pitching processes, agency compensation and client-agency relationships.

Building Briq to success

5-month-old local shop Briq Communications makes no apologies for being an ambitious and savvy bunch. Run by a longtime tag team consisting of media veteran Pat Lim with Ray Pak, Russ Lai and a few loyal comrades, the latest addition to the 4As is one step ahead of the pack...

The Edge Singapore endorses circulation audits

Itís The Edge Singapore recently underwent a year-long audit to renew its certification as an audited publication recognized by The Audit Bureau of Circulations Singapore (ABC).

Creative Circle Awards is back with changes

The Creative Circle Awards (CCA) announced the lineup of jury heads this year. As Head of Jury, they will each lead a jury of creatives who will select the best works of the year from their respective category.

Advertising industry reality show in the pipeline

Branded content specialist ice-TV has announced plans to produce a 13 episode reality TV series based on the advertising industry. In the search for Asia's hottest new creative talent, brand leaders and agencies will be invited to brief, mentor and judge the work of 10 young hopefuls...

4As members get special discounts for the Singapore Garden Festival

Come 15 July 2010, one can look for fresh design inspiration amidst the shrubbery of the biannual Singapore Garden Festival. .


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