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  My4AsNews {December 2010}
President's Note

This year’s election brought a new mix in the Executive Committee and fresh recruits in our Sub-Committees. And we welcomed not only agencies but also advertisers and media owners into our membership.

We are teeming with ideas to better serve the industry. With the support
of the 4As members and the advertising community, I am buoyant
about the ideas coming into fruition in the new year.

I hope that you spend a merry holiday season with your family and friends.
Life is more than awards, clients and pitches.

Enjoy it as 2011 brings in more clients and pitches. And awards are always welcomed.

Ted Choo
4As President

Peter Diermayr takes the helm as SMA 2011 Chairman

The Association of Accredited Advertising Agents Singapore (4As) has named Peter Diermayr, Managing Director of Mindshare Singapore as the Chairman of the Singapore Media Awards (SMA) 2011.

4As adopts MILK and Compassion Fund

The 4As has selected MILK and Compassion Fund as the adopted charities for the associationís Corporate Social Responsibility Programme in 2011.

Good things come in small packages

The 4As recently welcomed onboard the Goodfellas, headed by creative partners Patrick Low and Benny Quek. We caught up with Patrick as he shares how it has been like crossing over from the big guys to having their own startup.

Getting your customers curious and convinced

The third instalment in a series of seminars jointly organised by Design For Enterprises (DFE) and the Association of Accredited Advertising Agents Singapore (4As) was held on 24 November 2010.

The industry calls for Media Masters

In an industry where human capital is highly transient in nature, talent retention and acquisition continues to pose a perennial challenge for agencies. With the recent launch of Media Masters...

President’s Design Award Exhibition

Representing the epitome of design excellence, the “Designers of the Year” and “Designs of the Year” of the President’s Design Award 2010 will be showcased at the Exhibition at the URA Centre.


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