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  My4AsNews {February 2009}
Grey's Creative Directors to Helm 2009 Crowbar Awards

Justin Lim and Koh Hwee Peng, Creative Directors of Grey Singapore, will chair this year's Crowbar Awards.

4As Embarks on Media & Advertising Career Initiatives

The 4As has launched the Jobs Redeployment initiative and an online career centre to address some of the issues affecting businesses given the global economic slow-down.

Job Opportunities at Creative Industries Fair

The Creative Industries is growing amidst the current downturn. Job conversion and training opportunities abound as demand for creative talent continues to increase.

Survey Reveals Concerns of Indie Agencies

The 4As has embarked on a pilot initiative to look into the interests of independent agencies. As self founded and funded businesses, these agencies have a unique set of issues and challenges that are different from those of network agencies and the multinational groups.

Sponsorship: Does It Create Meanings and Deliver Value?

The evolution of sponsorship in recent times has been remarkable. From a peripheral and relatively small-scale marketing communication technique, it has grown into a major marketing strategic tool, particularly for global brands.


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