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  My4AsNews {February 2008}
Executive Director's Note

With this first My4AsNews issue of 2008, a fresh year arrives and a celebration begins - our 60th anniversary!

As this 60th year unfolds, we hope you'll celebrate with us. Something we're looking forward to this year is the redesign of the 4As logo. We feel it is time to refresh it as we enter another era. The current logo, designed by John Hagley, has been our emblem since 1982. Next month starts the call for entries to re-design the 4As logo and we look forward to all your support and participation.

Another interesting development is the inaugural Young Creatives Competition that is set to launch in the first quarter of 2008. The winners will be sent to Cannes to represent Singapore for the Cannes Young Lions competition.

On the business front, we will soon roll out the introduction of the advisory list to provide an avenue for members to share information on delinquent clients who leave a trail of bad debts from one agency to another.

As we move along in 2008, there will be other initiatives that we will be looking at - some new and some old that we will revisit. You will hear from us and I assure you this will certainly not be the last!

On behalf of the 4As, we wish you all the best for 2008
. Cheers,
Chua Bee Hong
4As Executive Director

The 4As Launches Inaugural Young Creatives Competition
For the first time in the 4As history, young creatives have a dream opportunity - to showcase their talents and a chance to represent Singapore at the Cannes Lions 2008 Young Lions Competition.
The Singapore Creative Circle Awards Continues to Evolve
The Singapore Creative Circle Awards (CCA), the Oscar's of Singapore 's creative industry, will continue to fine-tune the steps taken to maintain our reputation and the high creative standards that we have established so far.
ZenithOptimedia's CEO Appointed SMA 2008 Chairman
The 4As has named Mr. Harpreet Singh Kaintel as chairman of the Singapore Media Awards 2008. Currently chairman of the 4As Media & Research Committee, Kaintel, CEO of ZenithOptimedia, has been playing key roles at ZenithOptimedia and in the media industry over the last six years.
Creative Duo Victor Ng and Jon Loke to Chair Crowbar Awards 2008
Jon & Vic, one of Singapore's few true-blue creative teams, will be heading this year's Crowbar Awards.
Crowbar Winners Where Are They Now?
Alice is the winner of the Best of Show Marketing Communications in the Crowbar Awards 2003. She started her career at Foote Cone and Belding Singapore (now DraftFCB) under the guidance of Robert Gaxiola. She currently works at BBDO Singapore as a Junior Copywriter.

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