With
this first My4AsNews issue of 2008,
a fresh year arrives and a celebration
begins - our 60th anniversary!
As this 60th year unfolds, we hope
you'll celebrate with us. Something
we're looking forward to this year
is the redesign of the 4As logo.
We feel it is time to refresh it
as we enter another era. The current
logo, designed by John Hagley, has
been our emblem since 1982. Next
month starts the call for entries
to re-design the 4As logo and we
look forward to all your support
and participation.
Another interesting development
is the inaugural Young Creatives
Competition that is set to launch
in the first quarter of 2008. The
winners will be sent to Cannes to
represent Singapore for the Cannes
Young Lions competition.
On the business front, we will soon
roll out the introduction of the
advisory list to provide an avenue
for members to share information
on delinquent clients who leave
a trail of bad debts from one agency
to another.
As we move along in 2008, there
will be other initiatives that we
will be looking at - some new and
some old that we will revisit. You
will hear from us and I assure you
this will certainly not be the last!
On behalf of the 4As, we wish you
all the best for 2008.
Cheers,
Chua Bee Hong
4As Executive Director
The
4As Launches Inaugural Young
Creatives Competition
For
the first time in the 4As history,
young creatives have a dream
opportunity - to showcase their
talents and a chance to represent
Singapore at the Cannes Lions
2008 Young Lions Competition.
The
Singapore Creative Circle
Awards Continues to Evolve
The
Singapore Creative Circle
Awards (CCA), the Oscar's
of Singapore 's creative
industry, will continue
to fine-tune the steps
taken to maintain our
reputation and the high
creative standards that
we have established so
far.
ZenithOptimedia's
CEO Appointed SMA 2008 Chairman
The
4As has named Mr. Harpreet Singh
Kaintel as chairman of the Singapore
Media Awards 2008. Currently
chairman of the 4As Media &
Research Committee, Kaintel,
CEO of ZenithOptimedia, has
been playing key roles at ZenithOptimedia
and in the media industry over
the last six years.
Creative
Duo Victor Ng and Jon Loke to
Chair Crowbar Awards 2008
Jon
& Vic, one of Singapore's
few true-blue creative teams,
will be heading this year's
Crowbar Awards.
Crowbar
Winners – Where Are They Now?
Alice
is the winner of the Best of
Show Marketing Communications
in the Crowbar Awards 2003.
She started her career at Foote
Cone and Belding Singapore (now
DraftFCB) under the guidance
of Robert Gaxiola. She currently
works at BBDO Singapore as a
Junior Copywriter.
