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  My4AsNews {December 2008}
Note from 4As Executive Director

Festive holiday fervor together with copious amounts of nostalgia fills the air at our 4As nest. This year, we are not only reflective of a successful 2008 which is soon about to draw to a close but would rather focus our attention on the past 60 years of the advertising milieu in Singapore.

We would be honoured to have you take a walk down memory lane with us to celebrate the evolution of advertising in Singapore.

Not wanting to reveal too much, all I can say is that we have scaled down the original celebratory plans in light of the global financial crisis. Although we have cancelled the opening event that was scheduled for the end of the year, we will work towards the anniversary party in March that will coincide with the end of the association's annual calendar.

Keep your senses heightened for our launch in January announcing what to look out for - the shortlist for the collection of the top ten advertising icons, slogans/taglines, campaigns, and we want your vote of what makes the top ten!

On behalf of the 4As Secretariat, I'd like to wish all our members and readers a joyous Christmas, keeping in mind all the good things that have happened this year and let's look forward to a smooth sailing year ahead.

Happy Holidays!
Chua Bee Hong
4As Executive Director

PHD’s Pat Lim appointed SMA 2009 Chairperson

The 4As has named Managing Director of PHD Singapore, Ms. Patricia Lim, as Chairperson of the Singapore Media Awards (SMA) 2009.

Ogilvy Singapore Wins Advertising Gong and Agency of the Year for Second Consecutive Year

Ogilvy Singapore’s “Art, Beauty, Comic, Health” campaign for FHM won the Advertising Gong at the 28th Annual Creative Circle Awards (CCA) held on November 14 at the Shangri-La Hotel.

Tham Khai Meng - First Asian Named Ogilvy's Worldwide Creative Director

Ogilvy & Mather Worldwide has announced Tham Khai Meng as its Worldwide Creative Director and Chairman of its Worldwide Creative Council on 25 November 2008. This move marks the first time an Asian will take on global responsibilities at a renowned agency.

Outgoing IFABC President Calls on Members to Embrace Digital Media Measurement

At the recent International Federation of Audit Bureaux of Circulations (IFABC) General Assembly in Mexico, outgoing President, Chris Boyd of ABC UK & Ireland and IFABC, called on members to embrace the digital medium.

Singapore Enterprises Get Design-Savvy with $12m Boost

An extensive S$12million government initiative aims to help local businesses understand that design in business can play a crucial role in serving as a differentiating factor in sustaining value and enhancing competitiveness.

2009 CLIO Awards Open for Submissions

The CLIO Awards, honoring creative excellence and innovation in the advertising, design and interactive industries, is now accepting submissions online.


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