Do you have any suggestion as to how we can bring the Crowbar Awards to another level?
As a judge for last year's Crowbars, I've noticed there's been an improvement from execution to the level of thinking put in by the students. I would say that the 4AS and the organizing committee are doing an extremely good job. From a national award show to recognize young creative talent, the Crowbar Awards has grown into a regional award to attract more talents within the region. The standard and value of the award can only get better.
Improvements can be the inclusion of environmental graphics (structure or exhibition design) and product design. Such inclusion will show the expansion and recognition of how the industry has changed, not just focusing on flat print or other conventional media.
Where do you get inspiration for new ideas?
New ideas are everywhere. Books. Movies. Even daily conversion with people can inspire new ideas. A way of thinking I've found useful is by testing, eliminating and simplifying.
Testing – Test your ideas with as many people as possible, be it friends or even your family members, as they are the ones who will eventually make up your audience.
Eliminating – Don't get attached to your ideas. Keep exploring and finding new and fresh directions, until you find an area where no one has done it before.
Simplify – Evaluate what is needed in the idea, and what isn't. Keep taking out things until you're left with the purest expression of the idea.