The Asia Outdoor Advertising (AOA) conference will host foremost professionals from fields such as creative advertising, media, research, communication technologies and other related specialisations.

With speakers from as far as United Kingdom and the United States of America , the conference is set to provide a holistic overview of outdoor advertising from industry frontlines around the world. The conference theme “Change the Landscape” will focus on the developments of outdoor advertising and how it impacts the outdoor industry and the overall integrated communication planning.

The first seven speakers are:
•  Alex Thompson (CEO of Kinetic Asia Pacific),
•  Craig Harvey (Media Director of Synovate Asia Pacific),
•  Giulio Dorrucci (Chairman and CEO of PGK Media),
•  Jim Goh (Regional Managing Director of Omnicom Media Group South East Asia )
•  Lorraine V. Hadfield (Managing Director of International Audience Measurement Nielsen Outdoor, both units of The Nielsen Company),
•  Malcolm Hanlon (CEO of Zenith Media China )
•  Glen Wilson (Deputy Managing Director of Posterscope).

“There have been plenty of exciting developments in the field of outdoor audience measurement. I am honoured to have been invited to share our findings at the conference”, Hadfield lets on.

“We would like the first AOA Conference to highlight the impact of these developments on the industry as a whole, and we are pleased to say that we have the very people responsible for these developments to share their expertise at the conference,” says Thomas Ang, General Manager of Fuse,

The AOA conference will be held from 24 – 26 Oct 2007 at Suntec Singapore . For more information on the conference and profiles of the speakers, visit www.asiaoutdooradvertising.com.

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