September 21st will mark the Singapore Media Awards (SMA) third significant year that media professionals at the Association of Accredited Advertising Agents Singapore (4As) come together to celebrate the importance of outstanding media thinking and strategizing behind highly successful advertising campaigns.
This year, SMA has again received strong support and endorsement from old friends and major industry players, ACP Magazines, AXN, Clear Channel, CNN, Dow Jones, MediaCorp, Moove Media, Singapore Press Holdings, TIME and Yahoo!. Stepping forward as sponsors for the first time are Emphasis, EYE and SMRT Media.
Brand new categories honouring air travel media campaigns, business to business campaigns and youth marketing campaigns will be added to this year’s SMA programme. With the call for entries starting in mid-June and a total of 18 award categories up for grabs, this year’s SMA is designed to inspire and seed creativity and innovation in media channelling as the media landscape is evolving with new fangled ways of media use.
“Innovation is the core and is needed to fight the clutter,” said Gan Boon Guan, SMA 2007 Chairman. “Our panel of judges, tasked to sieve all entries, will be looking for groundbreaking media practices that indicate clear demonstration of results and proven effectiveness.”
2006 saw an overwhelming 154 entries across 15 categories, showcasing remarkable media strategies generated for each client, indicating the marked improvement in quality of media thinking within our industry.
The awards will be presented during the Awards Show on 21 September at the Ritz Carlton Millenia. Entry deadline is 30 July 2007. For a full list of categories, click here.
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