The 4As recently released an updated, revised recommended minimum rates. The rates were produced by the 4As Finance Committee in consultation with members and with the assistance of the 4As Interactive Committee.
The 4As hopes that these numbers will serve as an effective guide so the industry will not go into an adverse price competition.
The 4As has been conducting these reviews every 5 to 6 years. Since the last update in 2001, the industry's landscape has changed tremendously. With the advent of the digital media, it is timely to include interactive services as part of the offering.
The blended rate card comprises traditional services as well as those from the interactive domain.