An upgrade in paper quality, a dramatic boost in circulation, and an upcoming redesign are making I-S Magazine an even better choice for lifestyle advertisers.

Starting with its July 13 issue, I-S Magazine is printed on semi-gloss paper stock, giving richer reproduction and excellent printing results, making it perfect for brands that want to reach I-S Magazine 's high-spending readers.

I-S also kicked off its I-SHOUT circulation campaign. I-S Magazine is moving from its former circulation of 30,000 copies to 50,000 each week – giving it a readership of 150,000, the highest of any city living lifestyle magazine in Singapore .

Some of these new outlets will be chosen by I-S readers through the I-SHOUT Lucky Draw. Readers can participate by registering on http://www.aziacity.com/i-shout/ or by sending an SMS to 73300.