The advertising industry's prestigious annual Crowbar Awards for students were handed out at a Gala Dinner at Marina Mandarin Hotel Ballroom on 16 August, with Syed Shameer Shah, a Temasek Polytechnic student, clinching top honours with the Best of Show award. His entry, “State – Political Satire Magazine”, also won the Best of Design Category.
Awards were also handed out to the best entries in five categories: Best of Advertising, Design, Film, Interactive and Photography. The winners of these categories vied for the Best of Show award.
Organised by the Association of Accredited Advertising Agents Singapore (4As), the Crowbar Awards entered their seventh edition this year.
Said Mr. Goh Wee Kim, Co-chairman, Crowbar Awards 2007: “We received a tremendous response from students. The quality of entries has been extremely high and goes to show the depth of creative talent of our young people. Every category displayed an abundance of creativity. The judges were highly impressed with the students' submissions.”
“As with previous Crowbar winners, I am sure that this year's crop will also go on to do very well in the creative industry.”
The winners for the five Crowbar categories are:
Best of Advertising
Winners: Adrian Yeap Shiqiang, Quek E-Sian
School: Nanyang Technological University
Title of Entry: The Cell, Scream, Little Children
Best of Design
Winner: Syed Shameer Shah
School: Temasek Polytechnic
Title of Entry: State – Political Satire Magazine
Best of Film
Winner: Liang Yating Amy
School: Nanyang Academy of Fine Arts
Title of Entry: Colour from the Heart
Best of Interactive
Winner: Kwa Wei Kiat Alex
School: Temasek Polytechnic
Title of Entry: Ask Me Anything
Best of Photography
Winner: Sandra Wang Pingping
School: Singapore Polytechnic
Title of Entry: Freezing Point
A new category, the Napkin Category, was added to the Crowbar menu this year. This allowed students to submit an idea without the need for execution. They were judged on the concept and idea which could be for TVCs, print, interactive or design. A Silver Award was given out to Quek E-Sian of Nanyang Technological University for the entry entitled “Viagra” submitted for the Napkin – Interactive Category.
The Crowbar Awards 2007 attracted 1,136 entries from 25 schools, the second highest in the history of the Crowbars. There were entries from 8 new schools, of which 5 are from overseas, confirming that the organisers' efforts to reach out to more schools, especially those from overseas, are bearing fruit.
For the first time, the Awards saw foreign judges in the advertising jury – BBDO Malaysia's Mun Tuck Wai and Publicis Thailand 's Kitti Chaiyaporn.
For the first time too, the Crowbars expanded into a 3-day festival, with the launch of a Breaking In workshop which covered two major disciplines – Advertising and Design. The workshop provided opportunities for students to be mentored by 14 leading creative practitioners from Singapore and the region.
The Crowbar Festival was highly successful, with a total of 30 students attending the workshop, 7 of them from overseas including 2 from Curtin University in Perth ( Australia ) and one from the Media Design School in New Zealand . There were also four students from Malaysia – two from the Lim Kok Wing University of Creative Technology, and one each from the Institute of Advertising Communications and The One Academy of Communications.
“This is the first time that we had this workshop and we are very pleased to see that it attracted a large number of students,” said Mr. Goh. “Feedback from participants indicated that they benefited greatly from the sessions. We are confident that we will return with an even better Crowbar Festival next year.”
Written by: Surendren Apparoo