Home About A4s Events and Programs Membership Info Resources Contact Us
News Media Center Facts & Figures Recommended Rates Award Book Links
  My4AsNews {October 2007}
Valuable Lessons Learnt From this Year's CCA International Judges

Enthusiastic young creatives and students participated in an enthralling discussion with the panel of six speakers at the recent annual Ad Seminar held at the Singapore Repertory Theatre.

The Singapore Creative Circle Awards Evolves with the Changing Communications Landscape

In ensuring that the Creative Circle Awards (CCA) continue to maintain the highest level of creative standards and to reflect the changing media landscape, the 4As Creative Advisory Panel (CAP) has implemented several changes by refining the rules and categories for CCA this year.

Singapore Media Awards 2007 Winners Announced

The media industry's annual Singapore Media Awards were handed out on 21 September during a Gala Dinner at The Ritz-Carlton Millenia, with OMD Singapore clinching the Media Agency of the Year award. This is the first time that SMA is presenting the award, honouring the agency that tops the results tally.

My4AsNews Interviews Ray Pak
My4AsNews conducted an exclusive interview with newly-crowned SMA 2007 Young Media Person of the Year Ray Pak of PHD Singapore.

Whatever and Anything to incorporate students' winning ideas in next campaign

The two winning teams with the best ideas from the recent Crowbar Breaking In Workshop presented their ideas to Out of the Box (OOTB), the distributing company for Anything and Whatever. Both ideas were well liked by OOTB and will be incorporated in the next Anything and Whatever campaign, and OOTB will fly both teams to Bangkok to witness the filming of the TVC, where their ideas will be used in the commercial.

Crowbar Winners Where Are They Now?

In 2002, Ang Sheng Jin made history when he walked off with 23 awards the most awards ever won by a student at the Crowbars. Since graduating from LASALLE-SIA College of the Arts, he has added to his string of accolades with numerous awards at international shows like the D&AD's, One Show, and Cannes . Sheng Jin is currently at JWT Singapore as an Art Director and works with clients such as HSBC and Unilever.

4As & Emergenetics Asia Presents Emergenetics: The Creative Science of Persuasion

Over 17 years, thousands of people in the creative industry have benefited from the Emergenetics approach. Come, learn and apply the cutting-edge techniques that JWT, BBDO, McCann Erickson Worldwide Agency, Cohen & Wolfe, Young & Rubicam and many other creative organizations have adopted in their internal programmes.

I-S Magazine is Shouting Louder than Ever

I-S Magazine recently went through a redevelopment. The first redesigned issue was out 5 October. It was a total upgrade to better server their urban professional readership.

Part of the redesign was to make I-S Magazine more reader friendly, introducing a more sophisticated environment for advertisers. There's now also a clearer distinction between editorial and advertising.

The new I-S will offer a more sophisticated environment for many new categories of advertisers who want to reach out to Singapore 's top consumers.


News Articles




Copyright 2009 © Association of Accredited Advertising Agents, Singapore. All rights reserved.
here to see a full copyright statement. | Terms of Use | Privacy Statement