The Association of Accredited Advertising Agents Singapore (4As) has appointed Nara Chia as its new Executive Director to take over Chua Bee Hong whom has stepped down to join the private sector.

With immediate effect, Chia will work closely with the executive committee to expand on 4As’ objectives of elevating the stature and prominence of Singapore’s advertising and marketing communications industry, while acting as the collective voice of the industry, and nurturing upcoming advertising talent and creativity. Chia will also represent 4As in related industry bodies, and government-led industry councils/panels at both national and international levels.

A seasoned new media professional, Chia brings with her a wealth of experience in developing and growing opportunities in this fast-evolving industry, while maintaining close relations with key stakeholders like media owners and government bodies.

Undergoing a massive revamp, the association has also renewed its secretariat team.

Welcoming Nara and the new team on board, Theodore Choo, President of 4As, said, “Much good changes are happening within 4As as we revamp the association while continuing to work closely with our members, and key stakeholders to champion causes that impact the advertising industry. We believe that with Nara’s background and support of the new team, the association is well-placed to grow to the next level.”