Singapore, 20 May 2010 - The Creative Circle Awards (CCA) announces the lineup of jury heads this year. As Head of Jury, they will each lead a jury of creatives who will select the best works of the year from their respective category.

"Heading the Advertising Jury is Ng Tian It, Chief Creative Officer, Lowe Singapore; Pann Lim, Creative Director of Kinetic Singapore is to head the Design Jury. Melvyn Lim, Creative Director of Ogilvy & Mather Singapore is the head of Interactive Jury and the Direct Mail & Promotions Jury will be headed by Steve Llewellyn, Executive Creative Director of Rocket X."

"Amongst them, they are always at the forefront of their fields and whose works have won numerous accolades across disciplines. I look forward to having them onboard, bringing with them a wealth of expertise that will serve us well in times of tough decisions," said Valerie Cheng, Chairman of CCA 2010.

Together with the Creative Advisory Panel (CAP), the Heads of Jury did a review on the entry kit and introduced several changes:

Interactive: To better reflect the current components and dynamics of the digital sphere, the sub categories are refined and renamed. One notable change is the addition of a new sub category - "Odd and Wonderful" that awards works that are unconventional, offbeat and provide a fresh perspective in thought.

DM/Promo:Recognising the difference in discipline, Direct Mail and Promotional entries are judged with very different criteria this year. Thus they have been separated into two categories.

Titanium Gong:There will be the introduction of the Titanium Gong, equivalent to the overall Best of Show. This award recognises the best work that is media neutral and clearly stands out as the biggest idea. It is not an entered category but will be selected from across the disciplines.

CCA 2010 is now open for entries. This year also marks the introduction of online entry submission. Entry forms can be completed online. Entry deadline is 18 June 2010.

For more information, please visit www.creativecircle.com.sg

About the Singapore Creative Circle Awards (CCA):

The annual Singapore Creative Circle Awards (CCA) has been the event of the year for creative professionals in the advertising and marketing communications industry in Singapore. Organised by the 4As, it is widely regarded as the “Oscars” of the advertising industry. Over the years, the stringent judging standards maintained at the CCA have challenged local industry professionals and helped Singapore grow its reputation as one of the world leaders for print advertising. The awards presentation night or more popularly known as The Gong Show is a well celebrated event of the Singapore ad industry, where we recognise, reward and celebrate the creativity and craftsmanship of our top advertising talent.

About the Association of Accredited Advertising Agents Singapore (4As):

The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry. Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.