Singapore, 14 May 2010 - The Singapore Media Awards 2010 expands its award categories to include two new Single Media categories and a new Special Achievement Awards category.

"Best Use of Mobile" and "Best Use of Search" are introduced, expanding on the categories for digital entries. Connie Chan, Chairman of SMA 2010 said, “The digital sphere is continually evolving with a plethora of digital media platforms. The new categories level the playing field, allowing recognition be given to outstanding strategies within mobile and search which might otherwise find it hard to stand against the rest of the digital entries."

The other new award this year is the “Marketer of the Year”, which seeks to recognise marketing professional who possess unflagging passion for their brand, coupled with an astuteness and propensity to challenge the norm that has made their brand an outstanding success.

With the addition of the new categories, SMA now has a total of 21 award categories. SMA 2010 is now open for entries. Special Achievement Awards categories are open for nominations. Entry deadline is 25 June 2010.

For more information, please visit www.sma.com.sg

About the Singapore Media Awards (SMA):

Organised by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards recognise and celebrate the accomplishments of Singapore’s media talent, innovation and success. It also demonstrates how the media and media owners play an important role in the success of a well-executed advertising campaign.

About the Association of Accredited Advertising Agents Singapore (4As):

The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry. Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.