Singapore, 7 May 2010 – The Association of Accredited Advertising Agents Singapore (4As) named Valerie Cheng, Executive Creative Director of Publicis Modem as the Chairman of the Creative Circle Awards (CCA) 2010.

With over 14 years’ experience in digital, CRM and integrated creative solutions, she has worked across global, regional and local accounts. She now leads Publicis Modem to provide a fully integrated core offering across both the Publicis and Modem portfolio of clients. She is also a member of the 4As Creative Advisory Panel (CAP).

Cheng is a rare gem in an industry largely dominated by men in the creative department. Her appointment as CCA Chairman celebrates a first on many fronts - a woman chairperson since its inauguration three decades ago and the choice of a digital advertising creative marks a fresh change in the selection of the chairman which typically comes from traditional advertising space.

In support of the decision, Linda Locke, Chairman of the CAP said, "Great ideas know no boundaries, especially in the digital age. Valerie is an excellent choice of CCA Chairman, having raised the bar for Singapore in the digital arena garnering international accolades in the process. Under her leadership the CCA will be back stronger and more exciting than ever."

This year the CCA award show will be held on 2 September 2010. It opens for entries on 20 May 2010 and the entry deadline is 18 June 2010.