To top that off, she also walked away with the Best of Show award at the awards show. Her win exemplifies the versatility of student’s work across disciplines. The judges are impressed by how she “expressed herself in such a multiple level manner” and commended her “immersive and engaging story-telling” through the use of different mediums.

Organised by the Association of Accredited Advertising Agents Singapore, the Crowbar Awards is into its 9th edition this year. It is an annual platform for emerging young creatives to showcase their works and learn from their peers. Befitting to the Crowbar 2009’s tagline of “it’s your chance to shine”, this year’s entries have shown great promise of budding talents who have the potential to shine in the creative industry.

Medals were given out to the top works selected from a total of 1,053 entries this year. Out of the 168 finalists, more than half were medalists. All the “Best of Category” winners from Advertising, Design, Interactive, Photography and Film are automatically contenders for the Best of Show award.

The winners for the Best of Category Awards were:

Best of Design
School: LASALLE College of the Arts
Student: Lim Si Ping
Title of Entry: I M PERFECT

Best of Interactive
School: LASALLE College of the Arts
Student: Lim Si Ping
Title of Entry: I M PERFECT

Best of Film
School: Nanyang Polytechnic
Student: Gabriella Mesenas, Hong Kai Wei, Lee Yong Yi, Sheetha Lakshmanan, Tan Jing Hua, Tan Tai Chi, Tan Zhi Chao, Vanessa Yeap Min Rong
Title of Entry: Pulcinello

Best of Advertising
School: Nanyang Technological University/ Queensland University of Technology
Student: Wang Wei Yang, Brendan Graham
Title of Entry: London Philharmonic Orchestra

BEST OF SHOW
School: LASALLE College of the Arts
Student: Lim Si Ping
Title of Entry: I M PERFECT

The jury panel concurred that the entries this year has shown more polish and fresh savviness with industry trends and expectations. As Desmond Tan, film director at Salt Films commented on one of the winning entries, “we felt unanimously that this is a production that is ready to be launched worldwide and you can send this to any film festival around the world.”

Commenting on the integrated entries with social media component, Head of Interactive Jury, Jeff Cheong of Tribal DDB said “I find it comforting to see that they are very in trend and in tuned with the industry.”

This year’s Crowbar Festival kicked off with the 24-Hour Advertising Challenge where 15 teams from 7 schools were given a taste of what it is like in the real advertising world. Mentored by leading creative directors, they were given 24 hours to crack the brief given by Glaxo Smith Kline. Once again, demonstrating the media savviness of today’s young talents, the winning team wowed the judges with their well thought out integrated campaign.

Winning team of the 24-Hour Advertising Challenge

School: Singapore Polytechnic
Student: Nicholas Goh, Lim Zhen Wen & Kason Tan
Title of Entry: Dare To Be Sore

Topping the ranking table is Nanyang Academy of Fine Arts, followed by LASALLE College of the Arts and Nanyang Technological University. The schools are ranked based on an accumulative points system, where points are given to each award won.

View full results here.

About the Crowbar Awards:
Organised by the Association of Accredited Advertising Agents Singapore (4As), the Crowbar Awards is an annual platform for emerging young creatives to showcase their best works and learn from their peers.

The first Student Creative Awards was held in 2001, where students were encouraged to “grab a crowbar and break in.....to the industry....”, thus it was affectionately dubbed the Crowbar Awards. From a local event to one that reaches beyond the boundaries of national lines, the Crowbars have certainly evolved over the years. Turning international has attracted entries from countries as close by as across the causeway to as far away as the United Kingdom, China, Australia and New Zealand.

For more information, visit www.crowbar.com.sg

About the Association of Accredited Advertising Agents Singapore (4As):
The Association of Accredited Advertising Agents Singapore was founded in 1948.   Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore.  The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry.   Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.

For more information, please visit www.4as.org.sg