Singapore, 2 April 2009 - The Association of Accredited Advertising Agents (4As) has decided to postpone the 29th Creative Circle Awards (CCA) to 2010.
With the current global economic crisis, the creative industry is starting to feel the impact, and it is in the industry’s best interest to postpone CCA.
Linda Locke, Chairperson of the 4As Creative Advisory Panel (CAP) said, "In view of the down turn in the global economy, the financial pressure it has placed on agencies and the subsequent reduction in advertising, as well as the density of award shows at the end of the year, the CAP committee has taken the decision to move the CCA to April 2010. This will be the new official month for the CCA.”
With this postponement, the cycle of the awards will be reset. By resetting CCA, the qualifying period for 2010’s CCA will be increased from a 12 month to a 16 month qualifying period. This extension of time will ensure the industry’s ability to fully participate in CCA.
The entry submission period is targeted to be towards the end of 2009 and the exact date of the awards ceremony will be announced early 2010.
About the Singapore Creative Circle Awards (CCA)
The annual Singapore Creative Circle Awards (CCA) has been the event of the year for creative professionals in the advertising and marketing communications industry in Singapore. Organised by the 4As, it is widely regarded as the “Oscars” of the advertising industry. Over the past 28 years, the stringent judging standards maintained at the CCA have challenged local industry professionals and helped Singapore grow its reputation as one of the world leaders for print advertising. The awards presentation night or more popularly known as The Gong Show is a well celebrated event of the Singapore ad industry, where we recognise, reward and celebrate the creativity and craftsmanship of our top advertising talent.
About the Association of Accredited Advertising Agents Singapore (4As): The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry. Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.