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MediaCom garnered three awards:
- Best Experiential Marketing Campaign
for Nokia WiFiZone
- Best Pan Asian Campaign for Nokia
Nseries: iTalentstar
- Best Youth Marketing Campaign for
Nokia Nseries: iTalentstar
SMA’s highest accolade, the
Grand Prix award, went to ZenithOptimedia,
for its “Explore Singapore 2007”
campaign. The campaign also won Best
Value Media Campaign. Winners of the
Grand Prix will attend the Cannes
International Advertising Festival
next year.
The “Explore Singapore 2007”
campaign was aimed to increase visitorship
to the museums amongst Singaporeans,
positioning it as a leisure activity
for an average Singaporean family.
The jury felt that the campaign was
outstanding, smart and innovative.
With a tight media budget, ZenithOptimedia
developed a successful campaign that
consisted of a series of advertorials,
using Mark Lee as the Museum “Ambassador”,
engaging taxi drivers as key tactical
“ambassadors”, and creating
an online platform via Photoblogging
and Facebook.
16 awards were given out altogether
covering 11 single and campaign categories,
Media Person of the Year, Young Media
Person of the Year, Media Sales Person
of the Year, Grand Prix and the Media
Agency of the Year.
This year, the organizers introduced
an invitation for nominations for
the Special Achievement Awards –
Media Person of the Year, Young Media
Person of the Year and Media Sales
Person of the Year – in response
to feedback received from previous
years. These categories were free
of entry fees and could be submitted
by anyone in the industry –
be it clients, media owners or agencies.
Shortlisted nominees were asked to
submit a detailed profile for the
final judging as their credentials
are an important consideration in
deciding the winner.
Receiving this year’s Special
Achievement Awards are:
Media Person of the Year – Pat
Lim from PHD Singapore
Young Media Person of the Year - Ariane
Goo from OMD Singapore
Media Sales Person of the Year –
Sabrina Tan from JCDecaux
"The increased number of submissions
and the caliber of the winning campaigns
is a testament to the critical role
that media plays in advertising,”
said Gan Boon Guan, Acting SMA 2008
Chairman. “Today’s SMA
winners represent the highest accomplishments
in the media industry demonstrating
how to create successful communication
strategy and plans.”
SMA 2008 received a record of 186
entries from more than 15 agencies,
making it a 6% increase – excluding
Special Achievement Awards –
from last year’s event. A full
list of the winners can be found at
www.sma.com.sg.
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Media Contact:
Sarah Tang
Phone: 6836-0600
Email: sarah@4as.org.sg
About the Singapore
Media Awards (SMA):
Organised by the Association of Accredited
Advertising Agents Singapore (4As),
the Singapore Media Awards recognise
and celebrate the accomplishments
of Singapore 's media talent, innovation
and success. It also demonstrates
how the media and media owners play
an important role in the success of
a well-executed advertising campaign.
For more information, visit www.sma.com.sg.
About the Association of Accredited
Advertising Agents Singapore (4As):
The Association of Accredited Advertising
Agents Singapore was founded in 1948.
Better known as the 4As, this non-profit
trade association represents advertising
and marketing communications practitioners,
agencies and related businesses in Singapore.
The 4As works in close co-operation
with other related trade associations,
schools and government bodies to nurture
talent and to improve the stature and
prominence of the advertising and marketing
communications industry. Among the key
events organised and promoted by the
4As are the Singapore Creative Circle
Awards or the Gong Show; the Students
Creative Awards, commonly known as The
Crowbars; and the Singapore Media Awards.own
as The Crowbars; and the Singapore Media
Awards. |
