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Singapore Media Awards 2008 - MediaCom Awarded Media Agency of the Year While the Grand Prix Goes to ZenithOptimedia.

Singapore, 5 September 2008 - The media industry’s annual Singapore Media Awards (SMA) were handed out this evening during a Gala Dinner at The Ritz-Carlton, Millenia Singapore, with MediaCom taking home the Media Agency of the Year award.


MediaCom garnered three awards:
- Best Experiential Marketing Campaign for Nokia WiFiZone
- Best Pan Asian Campaign for Nokia Nseries: iTalentstar
- Best Youth Marketing Campaign for Nokia Nseries: iTalentstar

SMA’s highest accolade, the Grand Prix award, went to ZenithOptimedia, for its “Explore Singapore 2007” campaign. The campaign also won Best Value Media Campaign. Winners of the Grand Prix will attend the Cannes International Advertising Festival next year.

The “Explore Singapore 2007” campaign was aimed to increase visitorship to the museums amongst Singaporeans, positioning it as a leisure activity for an average Singaporean family.

The jury felt that the campaign was outstanding, smart and innovative. With a tight media budget, ZenithOptimedia developed a successful campaign that consisted of a series of advertorials, using Mark Lee as the Museum “Ambassador”, engaging taxi drivers as key tactical “ambassadors”, and creating an online platform via Photoblogging and Facebook.

16 awards were given out altogether covering 11 single and campaign categories, Media Person of the Year, Young Media Person of the Year, Media Sales Person of the Year, Grand Prix and the Media Agency of the Year.

This year, the organizers introduced an invitation for nominations for the Special Achievement Awards – Media Person of the Year, Young Media Person of the Year and Media Sales Person of the Year – in response to feedback received from previous years. These categories were free of entry fees and could be submitted by anyone in the industry – be it clients, media owners or agencies. Shortlisted nominees were asked to submit a detailed profile for the final judging as their credentials are an important consideration in deciding the winner.

Receiving this year’s Special Achievement Awards are:

Media Person of the Year – Pat Lim from PHD Singapore
Young Media Person of the Year - Ariane Goo from OMD Singapore
Media Sales Person of the Year – Sabrina Tan from JCDecaux

"The increased number of submissions and the caliber of the winning campaigns is a testament to the critical role that media plays in advertising,” said Gan Boon Guan, Acting SMA 2008 Chairman. “Today’s SMA winners represent the highest accomplishments in the media industry demonstrating how to create successful communication strategy and plans.”

SMA 2008 received a record of 186 entries from more than 15 agencies, making it a 6% increase – excluding Special Achievement Awards – from last year’s event. A full list of the winners can be found at www.sma.com.sg.

Media Contact:
Sarah Tang
Phone: 6836-0600
Email: sarah@4as.org.sg

About the Singapore Media Awards (SMA):

Organised by the Association of Accredited Advertising Agents Singapore (4As), the Singapore Media Awards recognise and celebrate the accomplishments of Singapore 's media talent, innovation and success. It also demonstrates how the media and media owners play an important role in the success of a well-executed advertising campaign. For more information, visit www.sma.com.sg.


About the Association of Accredited Advertising Agents Singapore (4As):

The Association of Accredited Advertising Agents Singapore was founded in 1948. Better known as the 4As, this non-profit trade association represents advertising and marketing communications practitioners, agencies and related businesses in Singapore. The 4As works in close co-operation with other related trade associations, schools and government bodies to nurture talent and to improve the stature and prominence of the advertising and marketing communications industry. Among the key events organised and promoted by the 4As are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards, commonly known as The Crowbars; and the Singapore Media Awards.own as The Crowbars; and the Singapore Media Awards.
 
 
 
 
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